Video Marketing: What Does It Involve?

video marketing and production what it involves

A medical video production company says, video is a sector of digital marketing that has gotten increasingly popular over the past decade. Ever since the rise of social media and the internet, video has become easily shareable and incredibly interactive. 

Read on to research the ins and outs of video production so you and your team can produce amazing videos for your company. 

Pre-Production And Post-Production 

Pre-production involves the tasks that you often must accomplish before the production of your video. This includes logistics, scheduling, script writing, and other administrative tasks. Post- production, on the other hand, are the tasks you must accomplish after the production of your video is done. This includes the various aspects of editing, including the visuals and the audio. 

What Will It All Cost? 

Coming up with a budget for your video production depends on the resources you have at your disposal. But if you are looking for a foundation of affordable options to start your production off right, keep reading. 

Professional Video Production Expertise 

When looking for professionals to help you with all stages of production, the chances are you’re going to get what you pay for in terms of quality. Generally, most production companies charge anywhere from $75 to $100 an hour. On the other hand, you could hire a recent film graduate for about $25 an hour. It all depends on your budget. 

Script Writing 

A well-written script is essential in preserving your video’s message. Hiring an experienced marketer to develop a storyboard and write your script will cost somewhere between $60 and $150. 


Editing helps the video’s storyline flow seamlessly and makes the video easy to watch. Typical editing will run between $60 and $175 per hour. If you’re using complex elements like keyframe editing, you’ll end up spending somewhere between $100 and $300 per hour. 


Actors can be a great choice for someone to represent your company if employees aren’t an option for you. Actors, presenters, and models can cost anywhere from $50 to $500 dollars an hour. 


The price of the camera that you use will directly reflect the video quality. It all depends on what you want the finished video to look like. To rent a camera from the production company, expect to spend between $25 to $400 an hour. 


Depending on how much equipment you need to create the video you desire, your equipment costs will either be large or small. You will have to spend somewhere between $25 to $100 dollars an hour. 

Stock Footage 

Stock footage and audio are supplemental pieces of content that can crucially benefit your video. Each piece of content will have its own price tag. 


You’ll probably only need a one to three people crew for a company video. Each professional needed comes with a varied cost. A field production engineer with their own gear, for example, will cost anywhere between $50 to $75 dollars an hour. Which is essential to doing any video production

After evaluating each of these factors, you can create a realistic budget. Soon, you’ll be on your way to creating a company video that’ll impact employees and customers for years to come.

I hope you enjoyed this blog post about what video marketing is and everything that it involves.

Interested in more articles about video production and marketing?

Read Related Resources:

Ways That Explainer Videos Can Help Grow Your Business 

How To Improve Your YouTube Video Production Process

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