Fatal Online Marketing Mistakes Your Business Is Making

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Marketing your company online is a necessary part of business today. However, it can be risky for those who are new entrepreneurs or don’t know what they’re doing. Potential marketing mistakes should be avoided at all cost. 

For small businesses who are handling all their marketing efforts on their own, learning how to do successful online marketing can be overwhelming. Hiring an affordable search engine optimization (SEO) / digital marketing company can help you avoid common website errors, and get your online marketing endeavors off to a great start. 

Big Online Marketing Missteps

Not Optimizing Your Website 

Optimizing your website assists your target audience in their search to find your business online. Potential customers and clients may experience difficulties when searching for your business (especially if your site isn’t mobile-friendly) — or they may not know that the website exists at all. 

You can efficiently optimize your website with the help of SEO experts. For small to medium-sized businesses, SEO can lead to an exponential increase in sales and traffic on your website. For example, if you’re a local business outside of Toronto, you could choose a reputable company specializing in online marketing in Cambridge that offers extensive Internet and digital marketing services. Advantages to web site optimization: 

• Search engines such as Google, Yahoo, and Bing recognize more of your website’s pages. 

• More potential customers and clients within your target market click on your links. 

• Your business website looks professional and sophisticated. 

• The target audience quickly finds the pages that are relevant to their search. 

• Your website becomes user-friendly for people on desktops, laptops, and mobile devices. 

An optimized website provides customers and clients with a friendly and professional experience. It also enhances your credibility as a business. 

Refusing To Try Other Marketing Strategies 

Most business owners multitask every day. It helps us manage our time efficiently and makes us more productive. However, routines can also make us too comfortable, especially when it comes to online marketing. What worked for you last year may have changed, if you’re not on top of online trends and changing Google algorithms. A one-time, short-term campaign only yields short-term results. 

Ignoring Your Competitors 

While it’s important to differentiate your business from the competition, there is much you can learn by observing your competitors. Conduct a “SWOT” (strengths, weaknesses, opportunities, threats) analysis for each of your business rivals. 

You can use Moz or Ahrefs tools to learn which keywords rank for your competitors. These tools helps you understand their backlinks. Use this information to discover new marketing possibilities, or use a more advanced strategy to get ahead of the competition. A professional SEO company could assist with these efforts and get you quicker results. 

Not Prioritizing Mobile 

The rising trend of mobile usage can be a clear advantage for businesses. Make your website mobile-friendly, and consider having a mobile application built as well. A Mobile Insurance study showed the average person spends 90 minutes a day on their smartphone. Being mobile-friendly is time and money well-spent in today’s increasingly competitive digital marketplace. 

Underestimating Marketing Expenses 

It can be challenging for businesses to create marketing budgets and estimate costs. However, if you spend money on your website without professional advice, you might be directing your dollars toward the wrong activities. 

Online marketing always requires money. First, set a budget with at least a year’s estimated marketing fees. The total amount may change depending on your goals and selected marketing campaign, but the ideal budget ranges between 20% to 50% of your expenses. 

At first, the online marketing world can be a complex, new world to navigate, especially if you’re starting a small business. Avoiding the deadliest online marketing mistakes can help you meet goals and grow at a strong pace. 

Select a professional online marketing company to help promote your small business in the most responsible way, with the greatest return on your investment. Reputable companies like Local SEO Search will provide a free consultation and advise you how to grow your business. Start researching SEO professionals in your area and begin reaping the benefits of website optimization.


I hope you enjoyed this article about fatal online marketing mistakes your company is making and how to prevent them.

Interested in more articles about online marketing?

Read My Posts: 

- Five Fatal Digital Marketing Management Mistakes

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