How To Increase Your Online Revenue

how to increase online revenue generation

If your business has an online component then there are always methods you can utilize to increase your revenue. With marketing strategies like search engine optimization, pay-per-click advertising, social selling, mobile application monetization, and business blogging you can grow you online sales in leaps and bounds. Let's get into each one of these options in more detail:

Strengthen Sales With SEO

Having your business pop up more often in search engine results can make or break your business. Google has around a 90% share of the US traditional search engine market so ranking high there is key. It's also important on other large websites where search is a crucial factor such as YouTube (owned by Google), Amazon, eBay, Etsy, Alibaba, LinkedIn, and Twitter just to name a few. Every visit to your website is an extra opportunity to convert a visitor into a lead, make a sale, or earn advertising revenue. 

Experienced digital marketing and SEO agencies like Ignite Digital can help boost your organic traffic significantly and even get you listed on the first page of Google search results! That critical organic traffic is your company's lifeblood because paying for search engine traffic can be expensive... which brings me to my next topic:

Boost Sales With PPC Marketing

Increasing organic traffic is key when it comes to growing your online revenue, but sometimes it makes sense to pay for the top results on Google, gain more impressions, or get more clicks to your website. That's where PPC (pay-per-click) advertising comes in, usually in the form of Google AdWords. You can bid on specific keywords that prospective visitors type in to Google based on what others are willing to pay and how much a visit to your website is worth to you. If you know that you'll generate a certain number of sales on average depending on the number of impressions or clicks to your website, then you can determine what bid makes the most sense.

Mastering Google AdWords and other PPC platforms takes practice and research so do your homework before shelling out too much money on your first few campaigns. 

Social Media Marketing Sells

You can't underestimate the power of social media when it comes to growing your online earnings. Getting your business on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat and growing your following means more brand awareness, more website traffic, and more revenue. 

Monetize Mobile Apps

If you get enough downloads to your company's mobile app then you can leverage those eyeballs for a new revenue stream. You can monetize your mobile application downloads with by displaying relevant ads to app users. The more impressions and the more clicks on the ads that you display through your app, the more earnings you'll receive! That will give you even more incentive to promote your mobile app and improve its content. 

Blogging Means Big Business

Content is king and blog posts for your business can really help to drive website traffic and sales. Blog posts help to bring traffic to other parts of your website and can even convert visitors into leads or paying customers directly through call-to-actions such as "sign up today" or "buy now and save!". You could also leverage your business blog traffic to earn money from displaying relevant ads. 

Skip AdSense & Other Ad Networks 

Speaking of ads, chances are you don't want to utilize the typical AdSense or WordPress Ads route. If you really want to make more money from your blog or website, you need to ditch the AdSense and other similar ad networks. Most people will only earn pocket change from them. If you get enough website traffic to earn more than pocket change, then you could be leveraging that traffic for a lot more money. Sponsored content, selling your own proprietary product, promoting your service, or utilizing affiliate links are usually much more profitable. 

Also, these ads just bog down your blog. They slow down your site (a major factor in Google search rankings) and increase bounce rate. Too many ads can also damage your online reputation and cause people to avoid your website. They could actually be causing you to lose money after it is all said and done.

With enough hard work, strategy, and content you can take your business earnings to the next level! Do what you can on your own but if you need to hire experts to assist you then it may be a worthwhile investment long-term. 

I hope you enjoyed this article about ways to grow your online income through digital marketing and advertising options.

Interested in more articles about monetizing your online presence?

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