Don't Give All Your Time Up To Marketing


Marketing is a crucial part of the business. Especially digital marketing now that the internet plays an ever-more pervasive role in our success. However, it can also be a time-consuming one. It’s easy to get so caught up in the online marketing vortex that you find yourself with less and less time to do the work that actually makes you money. Here, we’re going to look at how to scale it back, regain control, and make sure you’re giving it the time it needs and no more.

Know Your Aims 

It’s important to have a specific aim to any one campaign so you don’t waste time with methods that don’t contribute to it. The Digital Marketing Institute gives an example of some of the aims, including getting more clicks, improving conversion rate, spreading social media visibility, and more. 

Focus On What Works 

Beyond having different methods to contribute to different aims, different businesses will rely on different tactics. It’s all down to what the strengths of the business are as well as where the audience is, online. For instance, lifestyle brands like fashion and food companies will benefit a lot more from the visual nature of Instagram marketing than, say, a legal team. Find the marketing methods that aren’t working for you and cut them from your schedule. 

Use The Right Tools 

Speaking of scheduling, that’s exactly what you’re doing. There are a lot of software packages and online suites that make it so much easier to schedule social media posts, content posts, email marketing and more throughout the day. Tools like HootSuite, Sprout Social, and MailChimp can save you a lot of time by making it easier to schedule all your marketing in a single go rather than having to do a bit here and there at different times of the working day. 

Get Some Help 

Many hands make light work, as they say. There’s a lot to be gained from finding others to help with marketing aspects like content production, advertising, and social media posting. You can find internal positions for your own marketing gurus to make sure you’re not the one taking care of it all but if you want real expertise, outsourcing to teams like Nash-Keller Media can be even more helpful. Beyond getting the help you need, you can end up picking up some marketing tips and methods you weren’t making use of before. 

Standardize It 

If you don’t standardize your method of coming up with new content, new social media posts, new ads, and so on, then you can waste a lot of time stuck in the strategizing phase. Come up with internal pipelines for content production, social media post composition, email marketing, and more. Simplify the process. While you’re working on one piece, you should already have the concepts of another piece earlier in the pipeline waiting to come out next. 

Time management is a talent all business owners need and that means taking your head out of the strategizing and marketing clouds to actually get some work done from time to time. Hopefully, the tips above help you do that.





I hope you enjoyed this article about how to avoid giving up all of your time and energy to marketing tasks but still give your business the branding it needs.

Interested in more articles about digital marketing?

Read My Posts:

- Digital Marketing Management Mistakes To Minimize

- Don't Let Your Digital Marketing Go To Waste

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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