There’s nothing like a bit of healthy competition to bring out your competitive side, and in the current climate - the competition is very healthy. The seemingly endless possibilities of the internet mean anyone can take their business online, making it far more difficult to get noticed. Fortunately, there are some handy ways that you can get your business to stand out online, and you’ll find five of the best ways below.
1. Great Website Design
Your website is an important reflection of your business, almost like the front cover of a book. While they say you shouldn’t judge a book by its cover, most people will judge a website in as little as ten seconds before deciding if it’s worth their time. This doesn’t just apply to ecommerce businesses or entertainment websites - all businesses need to make a great first impression online. Hiring a web design company could help you to create an outstanding website for your customers, giving your business a strong online presence that fits in with the latest digital trends. Look for web design companies that specialize in the industry you operate in. If your business is a law firm, for example, specialist web design that can convert clients for your law firm will produce better results than a company which mainly deals with fashion websites. The right web design will hook your visitors and hopefully turn them into customers.
2. Be An Expert
It’s one thing to be a business that offers goods or a service to people, but it’s another to be able to offer them information too. The term ‘fake news’ is the word of the year, and attempts to stop its rise are proving difficult. People looking for genuine news and information rely on people with authority to deliver it. One thing that will put you ahead of your competitors is to offer insights and information to clients and customers that they will find valuable and offers real, expert insights. Start writing a blog for your business’ web page or publish articles and research, you could find yourself winning over new clients who’ve stumbled across your website looking for information and being surprised by what they see.
3. Use Social Media To Your Advantage
Social media is well and truly embedded in people’s lives, offering many opportunities for businesses to engage with customers or clients if they use it wisely. Understanding the different social media platforms can help you develop an online marketing strategy that connects with your target audience and boost your business.
Simply posting to social media sites isn’t enough, you need to give it some careful consideration and develop a strategy that helps to meet your objectives. Use it as a way to interact with your clients and provide them with support, while also putting out engaging and creative content to help your business stand out. Done well, social media can be a fantastic tool that will help you to make an impression online.
4. Do Something Innovative
Word of mouth is still a great tool, and social media makes it even easier to spread good (or bad) word of mouth to a large number of people. If you can offer web users something worth talking about, then that is what they’ll do. Keep an eye out for current customer service and experience trends that can give you ideas on how to improve the browsing experience for visitors and offer them something that simplifies or enhances a process. If you can offer them something better than your competitors, then you’ve got a great chance of making your mark within your industry.
5. Go Viral
The ultimate goal of many businesses is to go viral. Even if your business sits within an industry that isn’t that exciting, you can still find ways to generate a buzz and get your name out there. The issue with seeking ways of going viral is that it can be extremely difficult, but there are tips for going viral that you should take a look at. A viral video or social media post is all it could take to put your business on the map, so it’s worth considering if you’ve got great ideas and time to make it happen.
Making your business stand out online requires careful planning and thought, and you shouldn’t settle for anything but the best. Create a digital strategy for your business that will set you apart from your competitors and give your business a whole new lease of life.
I hope you enjoyed this article about 5 ways to make your business online really stand out from the competition.
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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business
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