When it comes to your website, you need to focus on the customer experience. Have a look at it now and put yourself in their shoes. Would you be a happy visitor? Is there anything that needs improving? You can probably answer those questions yourself. You have been browsing the internet for years, so you are already well-versed in what does and doesn’t work from the websites you have visited. Chances are, you will have encountered something that has driven you nuts in your time online. Learn from your experience and transfer your knowledge to your website. The things that annoy you are bound to annoy your customers.
Avoid Annoyance Online
In this article, we will look at some of the common website annoyances experienced by many of us. Take a look at them, and if your site is blighted with these offenses, make every effort to correct them. Your customers will surely thank you for it.
1. Pages Take Forever To Load
Back in the day when broadband was a concept rather than a reality, we could put up with long loading times. It was expected, and we could probably make a cup of tea while waiting for the website to appear. Today, however, this is not acceptable. Faster internet speeds mean web pages should load up within seconds. However, if your site suffers from long loading times, it may be your fault. Issues with the coding, large images, and videos are just some of the reasons why a page takes ages to load. Fortunately, there is a wide range of solutions available to speed up your website. Consult a web design expert if you are unsure as to how you can improve the problem.
2. There Is No Call-To-Action
Don’t leave your visitor stranded. You may have the prettiest website on the net, but this is pointless if the user doesn’t know what to do next. You need to have a call-to-action button, letting them know how to use your website’s features, and pushing them in the direction you want them to go. Whether it’s subscribing to your blog, filling out a form, or making that essential purchase, clearly guide your potential customer with bold headlines and ‘click here’ buttons to help you all make the most of their stay.
3. Your Website Is Boring To Use
After a while, we all get bored, especially when we are seeing and doing the same things time after time. There are millions of websites on the internet, and let’s face it, it’s hard to differentiate between some of them. Whether it’s old content that hasn’t been updated or design elements that require little interaction, the site visitor is going yawn, stretch his arms, and move on in the hope of finding something a little more interesting. Therefore, do something about it on your website.
Update your site on a regular basis, ensuring there is always something new for visitors to read or look at. Then focus on the design, and use some of the innovative solutions offered by BrandBits.com, with some exciting and dynamic content options for your users to interact with.
4. You Have Thrown In Everything But The Kitchen Sink
There are loads of features worth incorporating into your website, but you DON’T need to incorporate everything. Not only will they add to the loading time as mentioned earlier, but they will also irritate and frustrate your visitor. Take pop-ups as an example. One or two is fine if you want to incorporate a call-to-action or rely on advertising. Some of these ads could even be security threats depending on the ad network's screening standards.
But every other minute? On every page? Seriously, this is incredibly annoying, and worse when the ‘close’ button is hard to find. The use of audio can also be a menace. From adding it to a popup, or having videos that auto-play, you are going to make your user spill his drink when they aren’t expecting a sudden blast of noise. So, cut down on anything that is liable to make your customer switch off, from the things we have already mentioned, to needless buttons and distracting animations over your text.
5. There Are No Easy Ways To Communicate With You
You want your customers to buy from you, right? That’s fine, but if your business is based entirely around your website, people will need a way to communicate with you. A ‘contact us’ page is a start, with an email address, contact form, and phone numbers. Links to your social media are also useful, as is a ‘live chat’ option for direct conversation. Without any of these options, you are cutting down on your chances of a sale. There may be many questions the customer wants to ask before purchasing something, but if there is no way to contact you, they will probably move on and buy from your competitor. Ouch!
Fix Your Annoying Website Right Now!
If you don’t want to make sales, or if you don’t give a hoot about your customers, then fine, don’t make an effort to improve your website. If, on the other hand, you want to take your business to the next level, follow our advice and use your own experiences to shape the user’s time on your website.
I hope you enjoyed this article about annoying things that customers can't stand on your business blog or company website.
Interested in more articles about web design strategy and UX?
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