The business world is infamous for trying new things, pushing forwards with trends and always looking to be advanced and different. It can be exhausting. Just as you get the hang on one kind of sales or marketing tactic, another trend comes along, and you have something new to get used to all over again. And it’s often difficult to know what works for you best because things are always changing. But, what if that could all stop? What if you realized that the best thing for you business could often be taking it back to based on everything from lead generation to your PR? Because sometimes, using old-school and tried and tested techniques are the best options.
Advertising
Not everyone advertises anymore. Of course, you get the big brands that will always be everywhere from billboards to blockbuster movies, but smaller businesses tend to stay away from advertising. With the offer that social media has to small businesses, it’s easy to see why. But, is social the only option for us all? Small scale advertising could allow you to tap into the exact audiences that you’ve been looking for.
PR
Public Relations used to be a core part of any marketing strategy - to some it always will be. But newer startups are leaning more towards online PR methods, like working with bloggers and influencers, instead of the traditional route or working with the press and media. But why miss out on valuable media coverage, just to work with a blogger? You may find that traditional PR can give you the influence and reach that no online method could.
Lead Generation
Way back when lead generation used to be all the rage. But now, social seems to be the preference for tapping into warm audiences. Yet, lead generation has always worked well. Whether you choose to hire a pay per call company to arrange inbound calls for you, or want to do your own cold calling, give it a try. You may find that your sales get a mega boost by doing things the old fashioned way.
Direct Marketing
Then there’s also direct marketing to think about. You may not want to put the time and effort into creating mail outs to post to your prospects, or even to send emails, but it could be worth it. You may stand out by doing things differently - the old way. There are even ways that you can spice up your direct marketing to stand out even more. It’s worth experimenting with different ideas to see what works for you.
Word-Of-Mouth
Finally, there’s also putting your trust in customers to think about too. People trust people more than anything else. So, if you’re able to harness your word-of-mouth and ensure that customers are spreading a good word about what you do, you could get an influx of very credible sales. To do this, you’re going to need to make sure that you do your job well from start to finish and look after your customers.
I hope you enjoyed this article about the importance of getting back to proven basics to help boost your business sales.
Interested in more articles about growing your sales?
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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business
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