All The Market's A Stage! Starting An Educational Theater Company Business


For the average entrepreneur, it may not have been something that has crossed their mind. But when it comes to working in an educational aspect, starting a theater company that performs educational plays and works with children on important social issues has been a lucrative business market in recent years. But it also has proven to be one of the better combinations of creativity and business working together to form a satisfactory product. The great thing about theater in education companies (also known as TIE) is that they will tend to work on a limited budget. It's not the glitz and glamour of the stage shows that you see at your local theater, these companies will come to a school and set up as well as perform the show. So how can this be done? 

Deciding On The Content 

It's important to appeal to the schools’ best interests when it comes to picking the right content a lot of shows are in relation to topics like bullying, social anxiety, and mental health problems. It can be very difficult to promote a show where the subjects are a bit too hard hitting. So you need to pick your audience wisely, the show may be for the older school children rather than the younger ones in this respect. Marketing in this respect can be difficult, but if you visit MarketingWorks, Inc. or any other education marketing websites you can get a lot of suitable nuggets of information on how to tailor educational programs for the right audience. Once you have decided on the content, you need to make sure that it's of good quality, so it's best to hire a professional writer to help with this. 

Accessing Funding 

A lot of small scale theater companies benefit from local authority funding because of the educational nature of the shows. So depending on where you are based, you may qualify for funding. But it's important to bear in mind that with the amount of theater in education companies around, there can be a lot of competition depending on your local area. In addition, if you are trying to gain arts funding you may find yourself competing with larger theater companies that operate on a vast scale. So the organization that provides the funds may be more likely to side with something that gives them a bigger return on their investment. Although when it comes to arts funding a lot is dependent on the product. In this respect, this is where a business plan really comes in handy and where you may have an advantage over a more coltish arts enterprise. 

Hire All Rounders 

When hiring for performers, you would expect to have a steady stream of interest. However, the best type of person to hire is not just someone who is good at the performance side. But they will be driving to the venue, setting up the equipment, dressing the set, and looking the costumes. In addition, they will be doing this at least twice a day, so you need to have someone with a lot of stamina who can take on the challenge. 

An educational business isn’t just teaching, but it's theater in education, workshops, and engaging with students which is something that can prove to be a great way to educate the youth of today.





I hope you enjoyed this article about how to successfully start an educational theater company. 

Interested in more articles about starting a business?

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Published by Michael J Schiemer
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