Think you’re not making enough sales in your business? You know what you need? You need a blog, but not just any blog. You need a business blog.
Look around. Open your ears. Ask questions. Almost all of the businesses you’ll ever see in your place have their own business blog. You see, business isn’t just about business anymore. It’s also about advertising. It’s also about self-promotion.
Back during the days, you just have to hire an advertiser, and then he’ll take the promotional thing in his hands. But nowadays, third party advertising just won’t do. I mean, you’ll still have to use it, but there are some things that you have to take into your own hands: self-promotion. With that, you enter business blogging.
We can’t deny that content marketing has become a powerful tool for all types of business owners, whether big or small. Okay, so right now, you are may be feeling a bit intimidated. I mean, starting a business blog from scratch? Who has ever heard of such a thing? Well, not to worry. Let me give you a head start. Here are some tips on how to get started and ensure your business blogging success:
Post Regularly
It’s not about your website. Rather, it is about what’s in it. Nobody is just going to visit a website for the sake of it. They won’t click on your site just because you told him to. Some would not even click on your page if you paid them to do it! They’ll do it because they want to. So you got to make them want to view it.
What does that mean?
It means you must give visitors something to look forward to the first time they enter your site. Your posts should be valuable, but more than that, you also have to post regularly.
It won’t matter if you engaged your visitor the first time he landed on your page. There has to be a second or third engaging post. Otherwise, your visitors will grow tired of having to come to your site, having no content to entertain them.
Be transparent
At the end of the day, it’s not about your blog. Rather, it is about how your web traffic is converted into sales.
That being said, a buyer won’t purchase anything from you just because you have great content. You know what’s going to make them buy something? It’s if you establish a connection with them.
Let me give you an example. If your business blog is about food, then you should share a bit about yourself. You should blog at least once about the time when you paid so much for an inedible meal, which led you to the idea to start your own food catering. That way, your visitors will be able to relate to you.
Make your posts reader-friendly
Basically, you are starting a business blog because you want to reach out to people. That’s the only way to get sales. But reaching out to them won’t mean anything if you weren’t able to communicate effectively.
One-on-one talk is hard enough. It’s even harder for you to make other people understand your story or point when they are just reading it over a monitor. With that, you should make your posts easy to understand.
Don’t give your visitors a hard time reading your blog. Don’t use complicated terms. Instead, use layman’s term. You never know if your visitor is a scientist or a student. You should also use subheadings and bullet points. That way, they’ll be able to absorb your point more easily.
Ask For Feedback
Not only will your customers love you for it, you’ll also be able to use it as a tool to improve your customer service. When you ask for feedback, people will be more inclined to come to your say since they’ll have something to say. When you convince people to go to your site, you also get to promote your products to them.
Author Bio: Stephen K. Millen has been a writer ever since he could remember. He is now working as a Junior Manager for a marketing company. He writes for myhomeworkdone.net. His favorite niche includes business management, development communication, and online marketing.
I hope you enjoyed this article about the key ingredients for running a successful business blog that drives sales.
Interested in more articles about content marketing?
Read My Posts:
- 3 Benefits Of Content Marketing For Startups
- Using Content Marketing For Google PageRank
Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
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