4 Ways Labeling & Branding Can Boost Business


In today's world of high competition, it's easy to look toward new and flashy ways to market your business in an attempt to stand out from the crowd. However, there's a reason that the tried and true methods have withstood the test of time, and the simple fact is that they work. One such tool is the custom label. 

These stickers come in a variety of sizes to meet your needs and can be professionally designed with your company's colors, logo and messaging. Customized stickers are versatile and can be used in any number of creative ways to fit your business needs, no matter what your sector or industry. Read on to learn more about how labeling and branding can make a difference in your business. 

1. Enhance Customer Service 

Custom stickers are a great way to enhance your customer service efforts. Customers appreciate a small token, particularly if it's useful or of value to them. Affixing your label to water bottles, mugs or magnets can provide you with inexpensive welcome gifts. Adding a label to a bottle of wine or box of candy might add a nice touch for appreciation gifts at the holidays for your biggest clients or even valued employees. Such a gesture will be remembered for a long time. 

2. Increase Brand Awareness 

Labels with your company messaging are quite effective in cementing brand awareness into the minds of your customers. They will associate the branded item with your business each time they use it. It's the repetition of seeing your organization's logo time and time again that begins to create connections within their memory. These folks will think of you the next time they are in need of your service or product and may even recommend your to their friends in conversation. 

3. Stretch Marketing Resources 

Because these stickers can be ordered in bulk, they are an affordable investment in your company's marketing endeavors. Having custom labels on-hand is a smart idea because you can always use them to execute a last-minute promotional campaign or event opportunity that should arise. These types of advertising can really stretch your marketing dollars with effective results. Consulting with a reputable professional company like Northwest Label is wise because they should be able to help you save even more money by suggesting the number of stickers needed for particular projects and ways to obtain the look or quality you desire on a budget. 

4. Add Versatility 

In addition, you can use custom labels for almost anything when it comes to branding. This versatility can help you to target promotional campaigns to varying segments of your customer base and specific need. Add stickers to magnets for an inexpensive large-scale effort like adding to Chamber of Commerce welcome bags for new town residents. Place a well-designed label on that bottle of expensive champagne to bring to an important client meeting. The possibilities are numerous. 

As you can see, there are lots of advantages to using custom labels in your marketing and branding efforts. Don't rule out this powerful tool.

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I hope you enjoyed this article on ways that labeling and branding can help grow your small business or startup.

Interested in more articles on business branding?

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Published by Michael J Schiemer

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