Effectively marketing a new business can be taxing to say the least. There are so many limiting factors to work with, such as budget, workforce, and business policies set in place that govern the reach and nature of the marketing strategies you can implement. Marketing, however, does not need to be ridiculously expensive, nor does it have to be nerve-racking. With the five steps below, you'll be able to effectively market your new business without exhausting too many of your resources.
1. Word of Mouth
Satisfied customers have a high tendency of recommending your brand to their circle of friends. What's great about this technique is that it's simple and free of charge. You don't need to pay them to spread the word as they will do it on their own free will. Satisfy your customers by providing high customer service standards and providing a valued product or service. You might even consider instituting a referral program, offering discounts to customers who successfully recommend their friends to make a purchase.
2. Search Engine Optimization
All main search engines, like Google and Bing, have result pages where websites and media content including video and local listings are displayed and categorized based on what the particular search engine considers most relevant to the person conducting the search. To optimize your search engine visibility, research high-value keywords, learn who your major competitors are and what they are doing, and design a website that is search-engine friendly.
3. Social Media Presence
In today’s digital world, your business’ presence on social media is extremely important. You should make sure to have a professional looking Facebook page and stay active on all forms of social media so that you can resolve concerns with your customers, promote your business growth, and network.
4. Forum Participation
Establish yourself and your brand as experts in the respective field you are working in. If home furniture is your business, for example, focus on that niche. Help others solve their problems through forums and message boards, and leave links to your business where they can learn more.
5. Social Events
Attend galas, seminars, and other social events that aggregate like-minded folks into one room. Prepare yourself for some socializing by preparing some taglines about your product/service and company, and keep business cards with you at all times.
Effective marketing does not have to cost you an arm and a leg. Sometimes, it takes perseverance and passion for success to make it work. You can contact a marketing professional from a company like Ballantine for more advanced strategies, but the tips above will help you with customer acquisition in a simple and cost-effective fashion.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.
I hope you enjoyed this post about marketing your new biz endeavor.
Looking for more tips for your new business enterprise?
Read My Posts:
- 5 Steps To Start Your Entrepreneur Journey
- 5 Crucial Characteristics For Startup Survival
- 7 Simple Suggestions For Success
As Always, Best Of Luck In Business To You All!
Michael J. Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur & Owner of Frugal Business
Digital Marketing, Social Media, & Entrepreneurship on a Budget
HubSpot Inbound Certified & HootSuite SMM Certified
Mike Schiemer Builds Better Business
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