According to an estimate last year, around 71 percent of businesses have an online presence. Essentially that means they have a running website for their company. This is up by 21%, considering the previous estimate prior to recent global events. Clearly, businesses around the world have understood the importance of having a website and digital presence. However, operating in the new economy, you can assume the percentages will continue to further increase. And that brings unparalleled competition to the market today. The web is more congested than ever with business websites and company blog content.
Also, this is where companies today need to understand the necessity of hiring a web design company. Today, consumers, customers, or clients have so many options that they can easily jump from one site to another. Another recent statistic says that around 38 percent of people fall under this category of site hopping and pogo-sticking. This means they will stop interacting with sites that have a poor design and user experience.
So, what are the reasons for hiring a website design and development company? What do the professionals do which make their websites so engaging for visitors? Find that out in today’s blog article about web design essentials.
Designing A Website With A Strong First Impression
When a user opens your website for the first time, they observe everything. They might not know about your company or its achievements. So, their opinion about your company builds upon how they felt about being on the site. Even companies that offer tons of services won’t appeal to visitors if there is a lousy design language.
That is where your company needs a team of design professionals to work on the design language. Your in-house design team might not always be the best choice. Hence, the best thing is to hire services from a professional company. It will ensure that your site does not become one of those platforms that 38% of people stop interacting with.
Making A Responsive And Fast Website
There is nothing more essential than making your business website responsive and fast. You might have images, infographics, and services loaded on your site. But, if they fail to open within seconds of clicking, it’s considered slow. Around 40 percent of people are likely to close the website as soon as they find it slow. Google and other top search engines also frown upon slow loading websites and will rank your site lower as a result.
To make way for optimization, you need the best web designers in the US. Experienced web design companies know what it takes to enhance speed and responsiveness. Hiring such a dedicated team of skilled designers can assure your site is free from bugs, glitches, and other technical issues.
Optimizing For Cross-Platform Compatibility
Mobile devices have taken the world by storm today. Around 54 percent of US citizens do their eCommerce from mobile devices. And mobile devices have different platforms and operating systems. So, your design should be compatible with all major platforms, i.e., Android, Windows, macOS, iOS, etc. Your business website should work well with all browsers including Chrome, Firefox, Opera, Safari, Edge, and others across multiple devices.
It is something necessary to have a uniform design across multiple platforms. Hiring a professional service provider will guarantee your company has optimized UI for all mobile platforms. In fact, with slight tweaks and changes, they can make your existing design language fit into all platforms.
Developing An SEO-Friendly Website
Only a fraction of users actually type in the full site name in the URL section to find a company today. Instead, they type in the service or the product in search engines and proceed with top- ranking pages. Therefore, your company must have an SEO-friendly website to make new customers reach you.
This is also where hiring an expert web design service provider has its advantages. Their company has SEO experts who work alongside the designing team. Thus, the end result you get for your business website is a proper design that is also SEO-friendly.
Final Words On Web Design
Today, most companies work with a web design company because they convey your brand message to your visitors. As they design every aspect of your website, they leave no corners unchecked. Not only hiring a professional service provider will make your website look decent, but it will also increase its trustworthiness.
