Hiring a video production agency may seem straightforward, but in practice, it can be surprisingly tricky, especially if it's your first time. Yet, this can be one of the most important decisions you make regarding your company's advertising strategy.
This article outlines what we feel is the biggest challenge you'll face when hiring a video production agency, along with some simple ways to overcome it.
The biggest challenge of hiring a video production agency boils down to one word: choice.
No two video production agencies are created equal, and the one you choose to work with can profoundly impact your video marketing campaign.
How do you decide which video producer firm is best for you?
We put together a handy number of tips to assist in your decision. This will help you locate and choose a video production agency that would be a perfect fit for your company.
1. Ask For Referrals
A significant first step is to ask your business associates for recommendations. These people in your industry understand your needs and probably have worked with other agencies you're considering. They can tell you about their experiences, answer any questions you may have, and ultimately help ensure that you choose an agency that will work well with your brand.
You may get more than enough options from this method. If you do, you can then rate the recommendations based on how much you trust the recommender.
2. View Each Agency's Portfolio
Another critical factor in ensuring you're choosing a company that can deliver high-quality work is to look at their past projects.
Reviewing portfolios is one of the best ways to judge quality, experience, and customer service.
Be sure to look for companies with a range of clients from different industries; no matter what type of video you produce, there should be something in each portfolio that speaks to your vision.
In addition, make a point of showing other members of your team. People with different views and skillsets will see different things in the videos.
3: Compare Their Portfolio With Your Idea
After reviewing each agency's portfolio, see how it compares to your concept.
You don't necessarily need to hire a big name—in fact; small agencies may have better project management systems.
Choose an agency whose work reflects your taste and style regardless of size. Also, make sure any agency you consider has previous experience producing videos for businesses like yours—the more appropriate it is, the better chance they will produce results worth sharing.
4. Check For Growth
The best videography teams are constantly hiring.
Examine their social media and blogs to see if they are on the lookout for talented video content creators.
This can provide information about their strengths, weaknesses, and future expansion plans.
5. Compare Your Choices
You now have a few video production agencies you might want to collaborate with. Consider arranging all of your ratings on a spreadsheet to see if any of them stand out. Once you've narrowed your list down to your top agencies for videographers and video editors, it's now time to get on the phone.
6. Ask Questions
Naturally, you have questions. But before you start calling around for information, make a list of your top concerns about hiring a video agency. In your own words, list everything that comes to mind—questions you want answers to before investing in someone else's services.
Here are a few questions to ask video production agencies:
• How long will production take?
• How long have they been in business?
• What is their process?
• How creative are they with ideas?
• Can they offer marketing advice?
• How much does it cost?
Bottomline
Hiring an external video production agency can be difficult, but if done right, you will create great content and get just what you want. Many businesses who have hired external help have found that not only does it save them time and money, but they also get a better quality product tailored to their needs in no time at all. Happy filming!
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