The pandemic hit the beauty industry hard and recovering from such a financial setback can be a daunting prospect. Now that businesses are open again, you may be wondering what you can do to get your salon back on its feet with a full appointment book. While many clamored to arrange their long-awaited waxes and eyebrow tints when the recent restrictions were lifted, it wouldn’t be surprising if you were now facing a lull in 2023 and 2024.
With so many businesses downsizing or closing altogether, a significant number of biz owners have faced unemployment or financial hardship and are clutching their purse strings tighter. The good news? There are plenty of ways to build a salon back up.
Let’s explore 4 tips for what you can do to get your beauty salon or barber shop thriving again.
1. Get Savvy With Social Media
Social media is an extremely valuable marketing tool and, when used correctly, it can improve your reach and help you target more people who are already likely to be interested in your salon services. Investing in an analytics tool will help you manage your campaigns and see what is and isn’t working with your marketing strategy, as well as which platforms are most popular in your industry.
2. Get Competitive
The beauty industry is competitive and you’ll likely have a number of local competitors waiting to snap up your hard-earned clients. To ensure you continue to attract enough new clients and retain your existing ones, look for a gap in the market. If there’s a service that would be in demand but none of your competitors offer it, you’re sure to stand out from the crowd.
3. Get Your Name Out There
One of the simplest ways to get people talking about your salon business is through word of mouth. If you provide someone with a great experience, they’ll likely recommend you to people they know. Focus on excellent customer care and pay attention to the finer details. You could also host a pamper evening to attract new clients or offer discount vouchers to your existing customers to gift to friends and family.
4. Protect Your Business
Between theft, fire and accidental damage, you never know what might happen to hamper the operation of your salon or even set you back thousands of pounds. Protect your business against unexpected events by obtaining beauty salon insurance. There is a range of different policies available, so ensure you do your research to find the best one for your salon.
Better Beauty Business
When it comes to the beauty salon industry, staying profitable isn't easy. Keep these top tips in mind to ensure that your beauty salon business survives and thrives during these challenging times.
