3 Top Tips To Increase Website Conversion Rate

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The average conversion rate of a website is around two percent, meaning that for every one- hundred visitors the site receives two customers which, overall, is a good rate. However, there are vast numbers of websites that only have a 0.1% or 0.2% conversion rate (CR), around one customer per one-thousand visitors. For many people, this just isn’t enough for their web page to keep up with competitors nor with the ever changing business landscape. 

There is no need to fear, however. There are a number of ways detailed here to help you increase your conversion rate and keep gaining customers whilst ensuring that your website stays relevant, attractive and functional. Read on for the best tips to keep increasing your conversion rate. 

3 Ways To Improve Website Conversion Rate

how to increase website conversion rate

1. Keep Visitors Hooked 

The number one way of increasing your conversion rate is by increasing the amount of time a visitor spends on your website and the amount of attention they pay to the elements presented. Take a look at visit duration of this website leaderboard and you will see that the more interactive elements present on the website the more time visitors spend on it. The more time a person spends on your website, the more likely they are to sign up for a newsletter, read through your product details and ultimately purchase your service or product. 

It is important to make sure that your interaction elements make sense. There is no point having a number of buttons that will just result in getting a user lost, nor having buttons and sliders that don’t do anything. Both of these will infuriate a visitor and cause them to leave the website. You need features that are clearly labelled and are attractive, giving a user a reason to click through. A good example of this is creating a small and quick personalised quiz that they can fill out. This means that the user will be engaged with the webpage for longer, as well as giving them a personalised outcome that could lead to them buying the product. 

2. Use Pop-Ups Properly

According to a study by Sumo, the average conversion rate for pop-ups is just over three percent, but when done correctly a pop-up can have a conversion rate of over nine percent, a huge turnover. However, you have to make sure that you are doing your pop-ups correctly. Everyone has been on at least one website that spams the user with pop-ups with no break and no way to close them. This is terrible design, and will lower not only your conversion rate but also the way users think of your website and brand. Pop-ups must be carefully added to your website, with your users at the front of your mind at all times. 

For a pop-up to be regarded positively by a visitor and to increase your conversion rate it must be done cleanly. The pop-up should be visually appealing but without huge amounts of detail - It must be very clear as to what the user it meant to be looking at and clicking on. Too much distraction will cause the user to close it quickly as the information unexpectedly overloads them. Second, the pop-up must be very easy to close, with the close button clear and large. This may seem counterintuitive at first, but it has been demonstrated that users trust advertisements and pop-ups that are easy to close more than they do those that have the close button hidden away. Being easy to close increases the trust factor of the pop-up and, therefore, the website. Finally, the pop-up should feature something favourable. A pop-up that asks for an email address won't do as well as one that offers a free product or example, bonus points if said product is personalised. As an extra, pop-ups should carry cookies so that you don’t spam returning customers. A one-time-deal will cause more people to click through than something people can easily return to. 

3. Use Testimonials, Reviews And Logos 

There are thousands of websites that sell thousands of products all across the internet, so you have to ensure that yours stands out to make sure visitors click through and choose your company. Therefore, you need to very quickly make it clear that you are the real thing and the best thing. There is no better way to do this than to show visitors what other customers have to say. Have your testimonials or reviews in a clear area and make sure this is frequently updated with the most recent ones. This way, the first impression a user gets is that you do good work and that you do have an existing customer base. This will cause people to want to choose your business over others. 

The other important factor to stand out is to have your logo and branding clear and obvious for all visitors to see. This shows that you are professional and that you can be trusted to do good work. The more obvious it is that you are the best, the quicker you will increase your conversion rate as people will trust your site and your branding. Follow a clear colour scheme on your business website that people can see and identify with you. 

Conversion Rate Conclusion

These are just some of the methods you can use to make sure your website’s conversion rate continues to increase. However, it is important to make sure you continue to innovate, as a website that innovates is the website that the most will visit and know of.

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