5 Local Business Marketing Strategies

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Are you looking for the best local business marketing strategies? Ready to get more local customers from online and offline platforms to your small biz? 

If you want to make your local business successful, you need to put some time and effort into your marketing strategy. By being smart with local small business marketing, you'll find more customers and will increase your profits considerably. 

Localized marketing is essential to ensure your company can stand out from other local businesses and nationwide or global corporate competitors.

Here are 5 tips and smart strategies you need to use when marketing your business on the local level. 

Top 5 Local Business Marketing Solutions

1. Create A Local SEO Strategy 

One of the best localized marketing strategies that a small business should utilize is local SEO (search engine optimization). Local SEO functions to grow your organic website visitors from your local area without having to pay increasingly steep Google Ads fees or social media advertising costs. 

Local SEO techniques include using more location-specific keywords on your website, getting more local citations, verifying information on directory sites, and optimizing your website for voice and mobile search. By using these local SEO tactics, Google will recognize the significance of your website and it will be more likely that your website will show up on search engine results pages. 

If you want to build a local search engine optimization strategy fast, be sure to learn more about how to do it by visiting our SEO section. 

2. Prioritize Mobile Devices 

To get more local customers, you should make sure that you're prioritizing mobile users. People who are using mobile devices are often on the go and are looking for a particular product or service immediately. 

Now around 60% of all website traffic is from mobile devices, so your business websites and listings must be mobile friendly. Google has been prioritizing mobile-friendly pages for years now and will continue to do so to an even greater extent.

To attract more mobile users, you'll want to make your website mobile-friendly and responsive. You should also claim your Google My Business (GMB) page so that you can manage business information. This will make it more likely that your site will show up in Google Maps and other Google services like Waze. 

3. Launch More Promotions 

If you want to get more sales for your local business, then launching some promotions can always be a good idea. Consider offering some discounts or coupons to customers for a short time to attract a bit of extra attention. Contests, sweepstakes, and giveaways are also effective tactics for local marketing.

Then, make sure you use social media, your website, and online ads to get the word out about your promotion. Email marketing is also underrated and essential for promoting your local business.

4. Target Local Customers With Facebook Ads 

Facebook Ads are another essential tool for online marketing for small businesses. This powerful social media PPC or CPM advertising method can really boost your local business reach.

Facebook Ads can allow you to target very specific groups of people in your local area. You can use targeting features to show ads to customers who are within a certain radius of your business. You can also customers based on their age, gender, interests, and more. 

Running Facebook ads is also fairly cost-effective and can allow you to build brand awareness and gain new customers in an affordable way. 

5. Form Local Partnerships 

Another great way to market your business is to form strategic partnerships with other local businesses. 

You may want to agree to promote another business in exchange for their business promoting yours. Forming a partnership with another business can work well if it doesn't compete with yours and offers complimentary services instead for customers in your region. 

Make The Most Of Local Business Marketing 

If you want to get more customers in your city or region, then you need to invest in smart local business marketing strategies. Be sure that you follow the tips above if you want to get more customers and build a better business. 

Searching for more digital and traditional marketing tips? Read through more of our Bootstrap Business Blog now to discover more useful marketing guides and articles. Visit the SEO and Digital Marketing section to learn more about local advertising and regional branding.

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