Network Marketers, Digital Marketers, or even Business owners on the web know how vital it is to market content appropriately to get better leads and later convert the leads into sales. For the same, many people use Guest Posting Services. A guest post is a post that we write on some other website. It does not matter if the website is not owned by any known person, we only need to ensure that it has a quality audience that as per our business is the target audience. There are certain tips as well that if you follow can help to yield fruitful results for guest posting and backlink building campaigns.
Finding The Right Platform For Posts
Finding the right platform is vital to post content. We can make use of Google Search Engine to find the right platform. All we need to do is identify our domain and write “domain + blogs” in Google Search. For example, if we have our specific area home décor, then we can write “home décor + blogs” to find the websites.
After we have seen the websites, we need to contact them and identify whether they are accepting guest posts relevant to what we want to deliver or not. But yes, we also need to ensure that the domain rating of the site is high else we will not be able to get quality backlinks.
Apart from writing “domain + blogs”, we can make use of other commands as well. If our keyword is home décor, we can write “home décor + write for me”, “home décor + guest post” etc. to find opportunities for guest posting. Note that people also buy guest post from certain Guest Post Marketplace. So if we do not have special command over writing blogs, we can opt for this.
Interaction Is Essential
It is important to build relationships for any business. After we have decided on the platform and started posting the content, we need to focus on building a relationship with the audience. This can be done by interacting with them in the comment section. Many people post their queries or review in the comment section. If we start interacting with them and solve their issues or even show a keen interest in resolving their problem, chances are higher that they will start trusting us. We can get many followers through this interaction. Sooner, it will help us to get quality backlinks.
What’s Your Goal Of Guest Posting?
We need to identify what is our goal to yield better results. If we are posting guest blogs for getting high-quality backlinks that point to our website, we need to focus more on the quality of the guest post. We need to assess the domain authority. There are plenty of SEO tools available in the market that can help us to analyse the domain rating. Using them appropriately helps us in getting desired results.
Adding Author Bio
Author Bio is one of the most important things for any guest blogger. It is the only place where the links can be added and our promotion can be done. There are some restrictions as well. We should not add too many links in the author bio as its viewers might think that the discussion is getting deviated. We can add a link back to our website. We can even display our product and add the link to it. If our sole aim is to grow followers on Social Media, we can do that by adding the link of our Social Media account.
Analysing The Results
We need to analyse whether the guest posting is giving us the desired results or not. Comparing the referral from the guest posts is an ideal way to do the task manually. However, if we want an in-depth analysis, we can make use of Performance Metrics. Google Analytics is a powerful tool that helps us to analyse the performance. The output can also be displayed visually that can help even naïve users to understand.
DO NOT Degrade The Quality Of Content
Certain times, we tend to think that it is not our website where we are posting so we can compromise the quality of the content. It is not the right approach as it will surely not give us desired results in the long term. People want information that is not repeated and quality not degraded. Try to make your post more informative that has authenticated information. Moreover, we need to invest a hefty amount of time behind this. Guest Posting Services needs quality time to be invested. The results do not come overnight. Remember, Rome was not built in one day! Neither will your guest blog posts or long-term content campaigns.
Greater Guest Posting
This was all about strategy for making your GPs effective. There are different link building strategies to get more backlinks but yes, we need to invest time behind this. We hope that the article has served its purpose and will help you in knowing the strategy of Guest Posting Services.
