Did you know that newspaper, television, and radio advertisements are not the only ways to inform people about your business? These are amazing tools of marketing but have you ever considered using receipts as a marketing tool?
Every single day, you print hundreds, perhaps thousands of POS receipts. You can go a step further and use these receipts to ensure that people keep coming back to your business. Apart from being a smart idea, it is a cheaper option compared to the above-mentioned marketing options.
Consider the money that goes into television, radio, and newspaper advertisements. Although these methods can be effective and can indeed increase your profit, using POS receipt paper rolls as marketing tools helps you to save money, especially if you are a small business.
Funds can also be invested into other areas for your business. It is also a great way to establish a relationship with your customers or clients.
There are many ways you can use receipts as a marketing tool to increase sales, lasting relationships with your customers, and build a good reputation. I will take you through some of the ways and outline how relevant they will be to your business.
Logos
Logos are like the identification cards of your business. They represent your brand. It is what differentiates your business from others. All your receipts should have your logo as well as contact details. Without your logo, it is just another receipt.
Your customers probably have tons of receipts lying around. How would they be able to identify your receipt especially when they want your company details?
The idea is to be unique to stand out. Your logo should be the first thing people see when they look at your receipts. For people coming to your business for the first time, it is important to leave a lasting impression.
Contact Details
As much as possible, you are trying to build a perfect business, however, they may be a few times where issues may arise. It should be easy for your customers to reach you when the need arises. Details such as your telephone number, email address as well as social media handles should be on the receipt.
Don't worry if you are not on social media, your telephone number and email address should always be on the receipts. Customers may also need to make inquiries. Instead of walking or driving to your company, they should be able to reach you with no stress.
Keep in mind that as you attract new customers, you should also try to maintain the old ones. Always invite customers to visit your website if you have one.
It may look like a minor issue but this is one of the reasons why people might decide to work with other businesses and avoid yours. Step up your game, choose to be different.
Special Promos And Discounts
Do you have goods you want to clear out? Perhaps they have been there for a while. You can advertise special promotions and discounts at the bottom of your receipt. Who doesn't love a good discount, especially in these times?
People want opportunities to reduce costs. This way, you will create awareness as well as build your brand. Everyone who uses your services or buys your products gets a receipt, hence this information is available to a wide range of people.
Even though receipts often fade, you can also advertise promotions and events. The ideas are endless. The receipt is from your company, it is up to you to use it to the best of your ability.
Build A Database
Your relationship with your customers or clients should not end after they walk out of your shop, restaurant, or any business you are involved in.
Apart from your customers keeping in touch with you, you should also keep in touch with your customers. Include information on how customers can register for newsletters, promos, and other services you might be offering.
This way you can easily build a database of your customers and send them the necessary information. It will be almost impossible for your customers to forget about your business when they regularly receive emails from you.
To make it even more exciting, you can organize draws that your customers can take part in to win exciting awards when they register. Let your customers know that you are thinking about them.
Surveys
Let your customers know that you are interested in their opinions by conducting surveys. Apart from building strong relationships, you also gain insight into how you can serve your customers better.
The surveys don't have to be long and boring. It can be a few questions per week. You can direct customers to your website to answer the surveys, polls, or questionnaires.
You can give customers who take part in these surveys discounts or promo codes to use on their next purchase. Your customers are important to your business, without them, your business won't be successful.
Quotes And Jokes
Your receipts don't have to be boring and normal. They don't have to follow the status quo. Standing out as a business owner should be the new normal. Leaving quotes from popular people at the bottom of the receipt is a great marketing tool.
It can be a motivational quote, a funny quote, or a quote from a popular movie or television show. Customers should still think of your business even after they have left, this is one way of ensuring that. We all need a laugh now and then.
With these jokes and quotes, your customers might keep coming back just because you made them feel good.
Businesses are always looking for ways to maximize profit and expand. You are probably not the only business in that particular industry or field. You always have to be a step ahead of your competitors.
You should not always embrace the old way of doing things. Your customers need to know that you value and cherish them. Customers should not only walk away with a normal receipt, keep them coming back with these amazing tips.
