Are you in the packaging industry? Or, do you run a company or business that requires you to package and seal products to enable safe handling, storage, and delivery to customers? Chances are that you or an associate you work with does in this golden age of ecommerce.
One of the most important requirements in the packaging sector is packing tape. Packing tape is what is used to wrap, seal or bundle up products and items during storage and shipment.
The tape and package sealing industry is vast as it stretches from the tape manufacturers and suppliers all the way to the consumer. According to industry trend reports data projections, it is expected that the sealing, strapping, and packaging tape industry will grow at a CAGR rate of 9% during the forecast period of 2021-2026.
There are several types of packaging tapes in the market currently and they all differ in price, quality, thickness, material, and strength. If you are new to packaging, choosing the right type of tape suitable for your specific business needs can be challenging.
One of the most commonly purchased tape today is the double-sided tape. This tape, also known as double-coated tape or double-faced tape can be used in various industrial applications including mounting, splicing, packaging, and bonding. It also comes in various forms such as thin paper-based tape, polyethylene foam tapes, acrylic tapes, plate mounting tapes, and floor tapes.
Be sure to do your research so that you are better placed to identify quality double-sided tapes to suit your various business needs. As an entrepreneur who is looking to keep your sales up in today's very competitive market, you can embrace the concept of using double- sided tape as an alternative to glue. Most customers nowadays are seeking to live a toxin- free life, free from chemicals, fumes, and skin-damaging adhesives. Introducing double- sided tapes into your wall mounting business or even construction will be a welcome move towards a sustainable and toxic-free environment.
Here are 4 important things you should know about the tape and package sealing industry in the age of growing ecommerce shipments.
1. There Is An Increased Demand For Eco-Friendly Products
In the recent past, a significant increase in preference for eco-friendly packaging products has been noted. In developed countries such as Germany, the US, and Canada, many sealing and packaging tape consumers are looking for environmentally friendly options.
This trend can be attributed to the emerging trend in the world to reduce the carbon footprint and save mother nature from destruction. In 2021, you can expect to see many companies opting for recyclable and biodegradable packing tapes made from recycled materials.
These tapes are better for the environment as they do not contain hydrocarbons or harmful solvents that destroy the environment. According to recent industry reports market analysts predict that this new trend will fuel the growth of environmentally friendly packaging and sealing solutions.
2. The Growth Of Ecommerce Has Created Opportunities In The Tape And Package Sealing Industry
Apart from the growing demand for toxin-free products, the other thing you should know is that the growth of eCommerce and online shopping stores have resulted in an increase in demand for sealing and packing tapes.
As more and more people move from brick-and-mortar shopping to shopping online conveniently, especially because of the COVID-19 pandemic, you can expect to see an upsurge in demand for sealing and packaging tapes for individual consumer packages.
In the foodservice industry especially, Covid 19 has resulted in many people ordering food online. As a result, many food distributors have deployed tamper-evident sealing tapes in the packing of food to guarantee customers of safety during shipping and delivery.
3. Simple Design On Packaging Tape Can Boost Consumer Experience
As the online shopping trend continues to grow, eCommerce merchants have discovered a marketing possibility that was hiding right under their nose; marketing using custom branded packing tape. This method of advertising is quite affordable and impactful and it’s a great alternative to using printed boxes.
4. Custom Packaging And Sealing Is Essential
If you are in the packing and sealing business, you can use custom branded packing tape to boost your brand recognition, promote giveaways or events, or enhance social media engagement. For example, if you have a social media page, and you want to increase your following, you can simply print your social media hashtag on your packing tape and this can help you to reach more customers faster.
Custom branded packing tape can also boost your brand recognition. Remember, there is a chain of suppliers, retailers, and customers who interact with your package, and therefore branding your packing tape will offer you a cost-effective brand exposure strategy without the added expense of printing boxes.
Packaging Power
As you plan your next big marketing campaign in the ecommerce age, get your creative shoes and see how customized packaging can align with your upcoming marketing initiatives.
