5 Essential Digital Marketing Strategies to Implement

top digital marketing strategies online advertising

Each year, more than 627,000 new small businesses open their doors. Unfortunately, many of these businesses are on a downward spiral that eventually leads to them closing their doors – for good. 

Now is the time to focus on digital marketing efforts. If you want your business to survive in the digital era, you have to ensure you have a strong online presence. 

If you are ready to slay the competition in the realm of digital marketing, keep the tips and information here in mind. 

The 5 Digital Marketing Strategies You Should Be Mastering By Now

You should know all of these by now!

1. Blogging 

As a small business owner, you may overlook blogging as an effective marketing strategy. Usually, this is because you don’t fully understand how it works or what benefits it offers. 

However, blogging is one of the best ways to reach your target audience. Not only that, but you can integrate your blogs with social media posts, as shown by BitBranding

This makes it a “double threat” for building your business and reaching your audience. 

2. Build a Social Media Presence 

Social media is one of the top ways that customers are interacting with brands today. If you are not present on social media, you are doing a huge disservice to your business and brand. 

However, this doesn’t mean you should try to infiltrate all social media channels. You need to figure out where your customers are and create a presence there. You can do this by joining the conversation, hosting contests, and more. 

3. Consider Keywords Carefully 

People will find the content they want by asking search engines questions and searching for information through specific keywords. 

It is a good idea to learn about keyword research – do it – and take advantage of the terms people are searching for. While this can be difficult at first, you can use a lot of free resources to help with this. 

4. Invest in Email Marketing 

Despite what you may have heard, email marketing is not dead. With the right email marketing strategy, you can drive sales, engage more leads, and significantly increase your conversion rates. It can as effective or even more effective than all of your other digital marketing strategies if done effectively and depending on your business model.

When you engage in email marketing, you can engage people and retain any existing customers you have earned. Be sure to invest enough in an email marketing campaign to ensure its success. 

5. Linking 

When creating an SEO or digital marketing strategy, you can’t afford to leave out links. Be sure to build links on your site and on other sites. Gaining high-quality backlinks is a top criteria for ranking higher with google and other top search engines. 

Ranking higher for relevant keywords provides your website with organic traffic that powers your website with leads and revenue. SEO and backlinking is going to help your website be more visible to Google crawling spiders. 

Digital Marketing Strategies You Can’t Afford to Ignore 

When it comes to building a digital marketing plan for your small business, the tips and information here are ones you can’t afford to ignore. Be sure to keep this information in mind to take the right steps to build a successful digital marketing strategy

If you found the tips and information here helpful, be sure to check out some of our other online advertising blog posts. Visit the Digital Marketing section of the Bootstrap Business Blog to learn more about inbound marketer strategies.

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