Starting a small business isn’t cheap; there are several expenses that you need to cover before you can begin to generate profit.
Some common examples include (but aren’t limited to):
● Uniforms
● Insurance
● Rent
● Furniture/decorations
● Software
However, not every small business owner can afford to shell out thousands of dollars for additional equipment or goods. Because of this, some small business owners feel like they are at a financial disadvantage.
Thankfully, this isn’t the case.
There are several cost-effective tools that small business owners can use to improve their business and attract prospective customers.
Social Media
It should go without saying that social media plays an integral part in any small business’ success. Small business owners can use social media to reach hundreds or thousands of prospective customers that are interested in similar products.
Many social media platforms offer detailed analytics about your content and interactions with other users. Business owners and marketers can use this information to create content that has a higher conversion rate.
Best of all, you can create a social media account for your business for free. The only time you’ll incur an expense is if you choose to purchase third-party advertisements.
Antivirus And VPN Package
If you want to get online security with one click of a key, you should consider investing in an antivirus and virtual private network (VPN) package for your small business.
These cost-effective tools can help protect you and your employees from a wide variety of cyber threats, ranging from malicious software (malware) to man-in-the-middle (MitM) attacks.
Modern antivirus programs are capable of detecting and removing harmful malware that can hinder your device’s performance. Furthermore, exposing your device to malware can put your personal and work-related data at risk. Hackers can use certain types of malware, like spyware, to obtain information directly from your device.
On the other hand, frictionless VPNs help users encrypt their data by changing specific credentials (IP address, geolocation, etc.). Using a private VPN makes it nearly impossible for third parties and hackers to access your device or intercept your data. With all of this in mind, it’s clear why small business owners should invest in this cost-effective package.
Cloud-Based Sharing Tools
If you or any of your team members work remotely, you know how annoying it can be to transfer large documents and confidential files via email.
That’s why many small business owners prefer to use cloud-based programs just like Aspera that share, send, and access files and folders that are stored across cloud and on-premises storage services. These useful programs allow users to share large and small-form content between devices instantly.
Digital Writing Assistance Tool
Are you tired of spotting typos in emails after they’ve been sent? You’re not alone; this is an issue that haunts countless business owners.
Thankfully, there’s a way that you can proactively prevent yourself from sending typo-ridden emails: a digital writing assistance tool.
These fantastic programs preemptively edit your emails as you write them, which helps you catch errors in the moment (not after hitting the “send” button).
If you feel like your budget is putting you at a disadvantage, be sure to try the cost-effective tools listed above.
