5 Benefits of Facebook Marketing for Your Business

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When you're trying to grow your business, should you focus on email campaigns, blog posts, videos, Facebook, or new social media outlets? Are audiences moving away from Facebook to other social media like TikTok and Instagram? Where is the best place to focus your efforts for social selling? 

With 2 billion users active each month, Facebook is still a leader when you're trying to reach people with social media marketing. Facebook also allows you to target ads and run a campaign on a limited budget, using your resources effectively. 

Read on to learn five ways that Facebook marketing can benefit your business. 

1. Reach a Huge Audience 

According to Facebook, the platform has two billion users active each month. Almost 75 percent of American adults use Facebook, with nearly 75 percent of those logging in every day. It's also multigenerational. 

If you're looking for a wide variety of consistent customers, you'll find them on the Facebook platform. It's also easily compatible with your business Instagram page since Facebook owns Instagram. 

2. Target Your Ads 

Facebook's Audience Insights tool allows you to view information about your audience. Here you can find out the average gender, relationship status, education level, and device choice of your followers. This information can help you plan your Facebook marketing strategy. 

When you start a new campaign, you can choose to show it to your followers or new audiences. You can tailor it to certain demographics, including location, age, gender, and job title. You can even select very specific categories, such as people who like chocolate and comedy movies. 

Looking for help on your Facebook ads campaign? Facebook provides a series of articles that will teach you how to market on Facebook. 

3. Set Your Budget 

With Facebook, you control your spending, with minimum spending limits as low as $1 per day. You can adjust the budget or stop ads whenever you need to. You can also set account spending limits to keep from going over budget. 

Are you looking for clicks, page likes, post engagement, or downloads with your Facebook marketing campaign? Your social media marketing goals will help determine how much the Facebook ads cost

4. Encourage a Conversation 

Instead of blasting your potential customers with advertising, Facebook allows you to engage with them and carry on conversations. Follow the social media Rule of Thirds to get a good balance: one-third of your content to promote your business, one-third to share ideas and stories, and one-third to interact with followers. 

Having conversations allows you to get in touch with what customers want and what they think of your business. You'll be able to answer their questions and provide rapid customer support. This allows you to build personal connections. 

Another way to engage with followers is to ask for reviews. They can review you directly on Facebook, and you can share and respond to those reviews. 

5. Conversions 

Use Facebook to direct your followers to take actions on your other platforms. Post links to blog articles, press releases, or surveys to send customers to your website. Provide ways for customers to engage with your apps or subscribe with their email address to build your list. 

Ultimately, you'll be able to direct Facebook page followers towards purchasing products, converting them into paying customers and referral sources. 

Begin Facebook Marketing Masterfully

Facebook marketing will give you the reach and flexibility you need. With Facebook social media marketing, you'll be able to connect with existing customers, reach new customers, find the perfect audience, and control your ad spending. All that's left for you to do is plan your Facebook ads campaign and get started! 

If you enjoyed reading this article on beginner Facebook marketing, check out our blog for more articles on social media marketing. Visit the Social Media section of the Bootstrap Business Blog to learn more about Facebook ads and Instagram advertising.

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