The success of any business depends on a few basic factors.
First, a business owner needs to be financially responsible and efficient at managing money. Second, the business needs to provide a desired service, product, or solution for consumers. Finally, a business must effectively market its brand to a target audience.
This third point accounts for a vast majority of the 50% of small businesses that fail after a few short years. You may not realize it, but owning a franchise doesn't necessarily protect you from this scenario. As a franchise owner, you have to work just as hard at franchise marketing as other small businesses have to work with small business marketing.
We want to help your franchise advertising efforts. Keep reading for our top tips on how to market a franchise.
Understand That Franchise Marketing Is Different
First, you need to accept that there are some differences when it comes to marketing a franchise.
For example, they may provide you with a corporate website that doesn't allow you to make any changes. You may also have marketing platforms and formulas you're required to use.
Additionally, understand franchise companies are all about the big picture. If there's another chain near yours, it could be your biggest competitor, even though it's part of the same franchise. Follow this link to learn more about why franchise marketing is different.
Invest Time and Effort Into Your Website
Next, you need to make sure your website is effective at generating leads and making sales.
Start with search engine optimization (SEO). You need to have a high local SEO ranking to make sure consumers in your area are being led to your website.
Furthermore, your website needs to be completely user-friendly. It must load quickly and be optimized for mobile devices. It also needs to be easy to navigate and visually pleasing.
Increase Community Awareness With Social Media
One of the most important franchise marketing tips is to get on social media and connect with the local community.
Post daily content that's informative, relevant, and engaging. It can be articles about your industry, how-to videos, funny memes, etc. Build a following in the community to gain brand awareness and generate more leads for your franchise.
Implement an Effective Referral System
Referral systems can be effective tools for marketing a franchise. It's also an incredibly affordable way of getting the word out about your business.
There are several ways you can do this. First, create an incentive program for customers who bring other people to your store. They can receive discounts or small free products based on how much business they bring in.
You can also encourage customers to leave positive reviews on Google, your website, or your social media page. Customer reviews and testimonials will go a long way toward improving your business's credibility.
Looking for More Franchise Marketing Advice?
If you've invested in a franchise, it's vital that you know how to generate leads in your community.
While owning a franchise can be safer than starting your own business, you still need to invest time and effort in franchise marketing to make sure your store is successful.
And if you're looking for more franchisee or franchisor business information advice, be sure to check out some of our other articles before you go. Our website was created to help small business owners, franchise owners, and all other entrepreneurs spread brand awareness and increase their success.
