10 Ways to Advertise Your Business for Free

how to advertise your business for free frugal marketing cheap branding

Are you new to the business landscape? 

A lot of investments go to starting a business. Studies show that the average cost to start a business in America can range between $2,000 and $3,000. Depending on your industry, the price of starting your business may depend on your needs. 

Part of your expenses as a business is your marketing. Experts recommend that you take 7-8% of your gross revenue for advertising. However, it can be hard with economic difficulties or if you're starting anew. 

Want to know how to advertise your business for free? In this article, we show you how to save money on advertising with the following methods. Try out these top cheap ways to advertise your business. 

10 Best Ways To Advertise Your Business For Free


You can drive traffic to your business website by starting a blog. This gives your audience something to look for when they visit your site. If they enjoy the content on your website, they are more likely to come back. 

With the right SEO and content writing strategy, you can boost your rank up the pages. High-quality content will attract your audience if they find it relevant. Your content can range from educational and informative to entertaining. 

Email Marketing 

Email marketing is a great way to engage better with your audience. It's one way to get in direct contact with your customers. If they subscribe to your newsletter, you can get more engagement. 

Study your audience and segment your list to their interests. Email marketing allows you to create personalized messages for your audience. 

If they subscribed to you for information, send them updates on your website. If they subscribed after you gave them a promotional offer, send discount coupons. Give your readers in fill-out form when they visit your website. Allow them to select what type of content they want from you. 


Facebook is one of the best platforms to promote a website. Thanks to its versatile features, you can add new members to your subscription list. For running businesses, most marketers use Facebook Pages. 

This allows you to set up a profile of your site and start posting content. You can use Facebook to keep your followers updated on your products. Facebook is also a great way to get direct interaction with your followers. 

On Facebook pages, you can build a reputation based on comments and likes. This allows you to track how well your page is performing. 


Giveaways are events where you can give away free premiums or merchandise. This attracts the attention of your current customers. With this, you can also introduce your brand to new customers and promote your services. 

Giveaways are a great way to get instant views and engagement. It's a great way to get exposure and meet new people. While giveaways can get your business some attention, it's up to you to maintain the traffic. 

You can use the momentum to direct users to your socials. Your giveaways can range from coupons to t-shirts with label designs. Check here to find some great ideas for clothing label design. 


Instagram is one of the most popular social media channels, making it a great platform for ads. If you want to know how to advertise your business for free, try Instagram. Visual content is the best form of content, often getting more engagement than others. 

Instagram is a great place to post visual ads and infographics. You can use Instagram's story feature for daily promotion. For 24 hours, you can post and picture or video on your account. 

IGTV is another great tool for business owners. This puts you at the front of Instagram stories and gives you the spotlight. 


Twitter is another great social media platform for free advertising. Twitter allows you to interact with your customers through retweets and threads. If you're looking for a simple platform, Twitter is the best place to do it. 

You can post any type of content on your Twitter account. You can use this as a channel to inform your readers or promote your content. Twitter is the best place to utilize hashtags. 

With hashtags, you can find your target audience and direct new users to you. Twitter cards allow you to complement your posts. 

Use Google My Business 

If you're starting a new business, you need a Google My Business account. This is a free platform that allows you to feature information about your brand. You can post contact information, store hours, and customer reviews. 

This is a great frugal way to increase your visibility to potential customers. A Google My Business profile puts your business on the map. This gives new customers in your area easy access with directions to your location. 

Attend a Local Event 

Another way to network your business is to attend an event related to your industry. Speaking at a networking event will allow you to introduce your brand to new customers. You may even showcase your product and services. 

A powerful speech will allow you to draw attention to yourself and your business. This allows you to increase brand awareness and prove that your business is worth checking out. You can show off your expertise and meet prospective customers and business partners. 

Business Listings 

Aside from Google My Business, you can also create business listings on various sites. Foursquare, TripAdvisor, Yelp, and other pages are great places to list your brand. When you add listings to your website, ensure to include important information. 

This includes information about your products and services. You may also include a brief introduction to your brand. Use this as an opportunity to build your brand visibility and boost your website up the rankings. 


Aside from business listings and blogging, there is a lot you can do to improve your company website's SEO. You can build backlinks, improve on-page meta tags, fix titles, boost site speed, improve mobile friendliness, and a wide variety of other upgrades.

Now You Know How to Advertise Your Business for Free 

Here are some great tips on how to advertise your business for free. Whether you're new to the market or tight on budget, these are great free ways to advertise your business. Try these methods and learn how to save your business money on advertising. 

Don't stop here because there is a lot more when it comes to marketing your business. The good news is we've got all the tips you need. Feel free to read our other guides for more valuable yet marketing tips on the Bootstrap Business Blog!

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets