Top 8 Tips for Successfully Selling Supplements

tips successfully selling supplements

Nearly 9 out of every 10 people in the United States take supplements. That figure is likely to rise as more people become health-conscious in today's era of COVID. 

As the success of supplements skyrockets, so too is entrepreneurial interest in getting a piece of that pie. 

Are you interested in buying supplement brands and reselling them under your own private label? If you are, you've come to the right place! This post breaks down several tips on selling supplements that have been tested via ample trial and error. 

Keep reading to make your dietary supplement business successful out of the gate! 

1. Know Your Product 

When you're selling supplements, you're usually finding a private label supplement brand in the wholesale market, buying it, slapping your branding on it, and reselling it for a profit. As you sort through all of the brands that exist that are eligible for private labeling, ensure that you go with a brand with a proven track record. 

Selling supplements puts a fair amount of liability on your company. After all, if a supplement is poorly manufactured and resold by you, negative health consequences that consumers face may result in a lawsuit. 

Get a good sense of how many people are private labeling the brand of supplement you're buying. Also, get assistance assessing whether or not your supplement's chemistry is in line with what is being advertised. 

2. Sell the Science 

As you start drumming up marketing collateral to sell your supplements, we recommend that you lean heavily on science. People that buy supplements are doing so because they're trying to combat a health issue they're facing. 

Maybe they're feeling lethargic. Perhaps they're having skin issues. 

Whatever they're dealing with, they want to know scientifically, how what you're selling will bring their body into balance. Take the time to understand how your supplements cure health issues and lean on that messaging in all of your marketing. 

3. Understand Who Your Customer Is 

Your customer avatar is your perfect customer. They're the person that has the most interest in your product and that most regularly buys and re-buys what you're selling. 

Knowing who that person is so you can make sure your branding, marketing, etc. align with their sensibilities is of upmost importance. After all, you wouldn't have hyper-stylized branding if your target consumer was over 70 years old the same way your marketing wouldn't reference old movies if your target customer was 18. 

4. Start a Blog 

Search engine optimization (SEO) is something that all online and offline sellers need to orient themselves with when selling supplements. In short, SEO is the process of targeting certain keywords/phrases in your digital marketing that align with what people are searching on Google. 

That alignment heightens the odds that Google will send consumers to your website. 

Having a blog is a great way to sell your expertise as a supplement provider, the value of your supplements, and to target keywords that can gain you search engine attention online. A well-written/keyword-targeted blog can attract thousands of inbound leads to your supplements monthly! 

5. Get Social 

We're seeing social media break away as one of the best marketing channels for pushing supplements. Pictures of young, healthy people sharing their stories of overcoming health adversity with the assistance of certain supplement brands can sell hundreds of thousands of units if posts get shared. 

While many lines of business can do with or without social media strategies, if you're interested in really making a dent in the supplement market, we'd say that having a robust presence on Instagram (at least) is non-negotiable. 

6. Keep FDA Requirements in Mind 

We won't advise specifically on what the FDA will require from you when selling supplements as we're not qualified to opine on legal matters. That being said, know that you do have certain obligations when selling health products in the United States per FDA standards. 

To better understand what those requirements are, check out the latest questions and answers surrounding the subject on the FDA website

7. Switch Up Your Inventory 

Different seasons call for a different set of common health concerns. Churn and market your supplement inventory accordingly. 

For example, winter is flu season so more people are going to be interested in immune system boosting supplements while during the summer, people might be more interested in energy supplements for their physical activities. 

The more topical you can stay in your inventory, the more units you're likely to sell. 

8. Consider Affiliate / Franchise Selling 

There are a lot of established health supplement sellers that offer deals similar to this USANA business opportunity where you can sell another company's products in exchange for a commission. Why acting like a franchisee or an affiliate for another supplement brand can be advantageous is that, in theory, the brand you'd be selling is already established which means less effort marketing on your part. 

Of course, being an affiliate means generating a small commission on sales as opposed to being able to rake in all applicable profit. 

Weigh the pros and cons of acting as an affiliate/franchisee and see if this avenue makes sense for you. 

Selling Supplements Is a Business Opportunity That's Primed For Growth 

Supplement marketing is one of the keys to selling supplements online and off. Our team is hopeful that the tips we've shared on how to get the most out of your supplement business unlocks your company's potential and helps you ride the wave of growth coming to this unique marketplace. 

Do you want guidance on selling health products and dietary supplements? If you do, we welcome you to browse more health and fitness business content on our blog!

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