Small Business Promotion Ideas: How to Design a Company Shirt People Will Remember

small business promotion ideas company t-shirt promote brand

Over 2 billion t-shirts are sold around the world each year. If you are looking for unique small business promotion ideas, designing a custom shirt for consumers is a great idea. Most people love wearing shirts that feature the logos and brand messaging of their favorite brands. 

If you are new to the world of custom t-shirt design, there are a number of mistakes you need to avoid. Rushing through the t-shirt design process is a recipe for disaster. 

With some time and the help of an experienced t-shirt design company, bringing your vision to life will be a breeze. Here are some of the things you should consider when trying to design a company shirt. 

How Will Your Company Shirt Be Used? 

Before you can iron out the details of your shirt design, you need to figure out what goals you want to accomplish with it. If you want to produce a shirt that is strictly for promotional purposes, you will need a design that reinforces your brand. A promotional shirt design will need to prominently feature your logo and branding. 

When done correctly, a promotional shirt design will help to create a buzz about your business. You need to make sure some of your contact information is included on a promotional t-shirt. 

By putting your company’s phone number or email on your custom shirt, you can increase the number of sales leads they produce. Failing to include these important details on your promotional shirt can lead to lots of money being wasted in an ineffective marketing campaign. 

Who Is Your Audience? 

Knowing who your core demographic is can also help you as you attempt to choose a custom t-shirt design. Using imagery and text that your audience responds to can help make your new shirts very popular. 

One of the best ways to figure out these details is by looking at what your competitors are doing. If a competitor has recently launched a successful promotional shirt campaign, taking notice of how they accomplished this is vital. 

While it is acceptable to draw inspiration from what a competitor is doing with their promotional merchandise, you need to avoid completely copying their design. Putting your own unique spin on a promotional t-shirt design is imperative when trying to capture the attention of your audience. 

Bring Your Small Business Promotion Ideas to Life 

Once you have an idea of what type of company shirt you want, finding professionals to help you bring these ideas to life is important. Before choosing a promotional t-shirt manufacturer, take a look at their previous work. Most companies that specialize in producing this merchandise will have an extensive portfolio. 

What Are You Waiting For? 

Using original small business promotion ideas can help you reach a wider audience. The money invested in promotional t-shirts will be worth it considering the sales leads they produce. 

Are you looking for more information on how to promote your small business? If so, check out the rest of our Bootstrap Business Blog posts on small business promotion ideas.

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