This Is How to Effectively Reach and Market to Your Target Audience

how to effectively reach targeted demographic market target audience

Did you know that 90% of information transmitted to the brain is visual? 

The importance of visuals in digital marketing is ever-growing. However, without the right strategies, your content may go unnoticed by your target audience. 

Targeting an audience as a large brand is often the result of trial and error. However, you can streamline the process by using proven successful strategies from the get-go. 

Keep reading our guide below for four ways you can best reach and market to your target audience! 

Find the Right Medium 

You won't be able to properly reach your target audience if you're using the wrong social media platforms and methods. 

For example, 46% of Americans 65+ years old use Facebook, while only 11% use Instagram. It's critical that you know where your promotional content will perform best. 

If you're struggling to figure out which platforms best for you, run similar campaigns on several popular platforms. Use the insight features on each platform to gauge where you are getting the most audience engagement. 

Use Targeted Advertising 

After you've determined who your target audience is, use targeted advertising to market your services to your target audience. Of course, you'll have to have a good idea of your target audience's demographics, especially age, gender, and location. 

Targeted advertising can also be used to promote similar products to your existing customers. Be sure to buy ads where your target audience will most likely encounter them—for example, ads for younger audiences will perform better on Instagram than Facebook. 

Utilize Marketing Apps to Create Personalized Content 

If you're constantly on-the-go, you'll want to have access to your marketing materials and designs on your phone. Marketing apps are a must for any marketing professional. 

If you create regular newsletters for your business, you might be familiar with Canva. Luckily, you don't need a laptop to access this nifty design tool. Canva is only one of many marketing apps worth using to create personalized content to target your audience. 

Create a Community for Your Target Audience 

Even if you have a slew of existing customers, it can be difficult to grab their attention if they aren't actively searching for your products. An easy way to reach them and keep them updated on your services and content is by creating a private community. 

With the creation of a private community, your audience will be able to receive notifications when you make new posts and updates. 

Slack is a great platform on which to create a private community, especially if you're a B2B hoping to create a community of other like-minded professionals. For a more laidback vibe, Reddit and Discord are great options. Discord works especially well if you want to host streams for your target audience. 

Start Your Campaign 

It can be difficult to market toward your target audience and stay true to your brand's voice. However, by creating high-quality content and following the tips above, you'll find it's easier than it seems! 

For more articles on marketing and market research, check out the rest of our website! Visit the Digital Marketing section of the Bootstrap Business Blog to learn more about market research and targeted online advertising.

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