3 Tips for Businesses on Building a Strategy for Digital Marketing

business building strategy for digital marketing

In 2020, if you don't already have some sort of digital marketing strategy for your business, then you're already behind, but don't fret!

We're here to help your business develop the right strategy for digital marketing so that you can build your brand awareness, engage your customers, and even increase your revenue. 

Over 60% of the world's population uses the internet which means that you will be sure to find your target audience somewhere on the world wide web. 

Keep reading for our guide to three tips for businesses on building a strategy for digital marketing. 


1. Make Your Website Mobile-Friendly

Having a mobile-friendly website is crucial in this day and age. Research shows that 81% of Americans own a smartphone which means that they will more than likely be accessing your website from a mobile device. 

When making your website you want to make sure that it runs smoothly on a computer as well as a smartphone because this will help to increase your traffic. When people can easily navigate your website, then they will be more likely to buy products or services from you.

On the other hand, if your website loads slowly or it is hard to understand, then potential customers will move onto the competition instead. 


2. Engage With Customers on Social Media

Social media marketing should be a huge part of your marketing strategy because it is a great place to start communicating with customers. It's easy to create accounts for your business but you need to make sure that you're choosing the right social media platforms

You should also make sure that you aren't making too many social media accounts, especially when just starting out. Posting regularly and consistently on your social media is important when you're trying to gain and maintain followers who could be potential customers. 

One great way to make sure that you're staying consistent on social media is by using Microsoft flow. This program helps to automate repetitive tasks so that you and your team will have more time on your hands to do the important things. It also runs on the cloud so that you can all take advantage of the software. 


3. Focus on SEO

Creating regular blog posts that are optimized for search engines is another great way to get organic traffic to your website. When you create blog posts that are geared towards your niche audience then you can also post them on your social media. This will give you more attention and the possibility to get more eyes on your website. 

There are also quite a few benefits of SEO for blog posts as well. Ranking high in the search results on google will help to get organic traffic to your page. It is also a great way to get your products seen before your competitors' products. 


Top Strategy for Digital Marketing

When learning to craft your strategy for digital marketing you need to figure out what works best when trying to find your target audience. 

With all of the new technology, digital marketing is continuing to expand and get better each and every day. Make sure that your business is ready to adapt to any new trends that can fit into your strategy. 

If you're interested in learning more about digital marketing or social media, then you need to check out more on our page! We're always talking about the latest digital marketing tips and tricks that can help your business advertise in the most effective ways. 

Be sure to bookmark our page so that you can be kept up to date. Visit the Digital Marketing section of the Bootstrap Business Blog right now for additional strategies!

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