How to Improve Your SEO Ranking: The Top SEO Skills to Have

how to improve search engine ranking boost google pagerank top seo skills

Do you want to improve your SEO ranking? Want to reap the rewards of ranking higher on Google search?

With 4,497,420 Google searches made every single minute, ranking high on search engine results is integral to your business' success. But if you don't know how to optimize your website for searches, it's hard to reach your business' potential.

Don't worry! Read on for our top SEO skills to have to push up your search engine rankings.


Analysis is a concept that applies across a bunch of SEO areas. What you need is the ability to take the your data, and understand what to do with it.

For example, looking at traffic increases, you need to see which of your strategies were responsible. Any ranking drops, you need to find out the root cause that pulled you down. You'll also need to work out which content visitors are enjoying the most and why. Otherwise, you won't know what's working and what isn't.


Research for campaigns should start with basic keyword and competitor analysis. Make sure there isn't too much competition for your keyword. You'll also want to know what you'll be competing against.

Search engine technology is changing and evolving all the time, you need to be on top of it to get the full advantage. You'll also need to conduct experiments to test your tactics and how they affect rankings. If you run into problems, you need to know how to look up the answers. The quicker and more efficient your research, the better.

Social Media Marketing

You need to be driving traffic to Facebook, Twitter and the rest of your social media. Some exercises to help round out your SEO include:

  • Building up your Twitter followers
  • Creating acquisition strategies
  • Optimize videos for YouTube

A modern SEO strategy must generate traffic and conversions through social media. This link between SEO and social media is continuing to grow. So, be proactive and work on your social media as a priority.

Content Marketing

Content is the driving force behind drawing visitors to your site. This is what engages them and keeps them coming back. So, it's essential you have this skill to maximize your SEO potential.

Content marketing has two main parts- content creation and content distribution. Your content should be engaging and helpful to your user. Keywords and optimization should come after. You'll need the basics skills like spotting content gaps, and content distribution. If you have a lot of old copy, you should do a full audit of your site to make sure it is optimised for search.

Link Building

Search engines use the number of other sites linking to yours to help rank your site. This is why link building has always been a vital part of SEO.

If you are focusing on social media, every piece of content should try to link back to your website. This will create temporary high-quality links and boost your ranking. But be sure to keep it up. Old social media links quickly lose their value. These links complement your long-term valuable links from directories, partner sites, etc.

So unless you are skilled with both internal and external link building, you are missing out on a lot of SEO.

SEO Skills You Don't Want to Miss Out On

So there you have it. With these 5 SEO skills you are sure to boost your search engine rankings and ensure your website has the reach it deserves.

If you found this article useful, check out our other digital marketing and SEO blog posts. We have free digital marketing strategy articles from top industry experts to help you build your business online.

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