7 Ways to Do Blogger Outreach on a Budget

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Many people hate self-promotion! They just aren't comfortable tooting their own horn or advertising their business offering.

Even when you think you have written an awesome blog or created an eye-catching video, you may be reluctant to announce it to the world.

That's why it's so important to get other people to do this for you. If you don't want to blow their own trumpet, get bloggers to do it on your behalf.

How do you achieve this? There are a bunch of ways to build your connections with influencers. 

Blogger outreach is essential if you want to drive web traffic to your website and increase awareness of your brand.

Check out the below tips on how to get your blog noticed. Let's get started with blogger outreach and building backlinks!

1. Discover Niche Bloggers 

There are always niche bloggers for any topic. That's the beauty of the internet!

You need to locate the best bloggers to help you market your brand. There are many ways you can find who they are!

Searching on Google is a great place to start. You never know when you might discover an awesome new blogger or get to know a master influencer in your industry.

Remember, you're always looking for a blogger who produces high-quality content within your niche with a huge following.

Another place to begin your research is to check out your own backlog of emails and comments. You may discover a blogger under your nose.

There are also a bunch of blog directories as well. From Alexa to Alltop, always give these a quick check.

Consider placing an ad on social media. You might not necessarily need to reach out to the blogger if they can simply come to you.

2. Establish Connections on Social Media

You could also use social media to establish connections with your audience online.  Depending on your niche, you may want to consider which social media platform works best for you.

For example, if your target demographic is young stylish folk, then Instagram is probably the best place to focus on your social media efforts. However, if you want to concentrate on a professional and business community, LinkedIn is most suitable.

The greater presence you have on social media, the better your ability to reach out to the best bloggers in your field.

3. Engage With Influencer Blogs

You should also engage with any influential blogger. There are many great ways to show that you are interested in what they write.

This could include writing a comment at the bottom of a blog post. This could even develop into a pitch to write for your blog.

Social media engagement also helps. Share or Retweet blog posts by influencers to indicate that you approve of everything they publish.

Simple likes on Instagram and Facebook are another way to bolster your visibility in the eyes of influencers online.

4. Build Your Mailing List

Over time you might be able to build your mailing list. You can include a large audience of people on your mailing list that can widen your reach.

If you encourage influencers to register with your mailing list, this is another way you can promote content to them and urge them to post it themselves.

When you expose bloggers to your content regularly, you stand a much better chance of having them Retweet or post about your brand.

5. Design Target Pitches 

However, just promoting your brand to a large and varied audience with social media and emails isn't enough. You shouldn't stop here!

You're much more likely to get a response from a blogger if you reach out to them directly. A tailor-made pitch is always the most effective approach.

Mention specific information that will engage them even more. This could include talking about how much you enjoy reading their blogs or mention a product they recently endorsed.

This may take up more of your time, but it's worthwhile if you get an influencer to buy into your brand.

5. Publish Great Content 

If you want a blogger to publish their own content about your brand, you need to ensure you're also producing great content.

Shares and Retweets are really important. But, if the blogger isn't impressed by your output, they may be reluctant to help you get more attention.

After all, the blogger's reputation is all they have. They won't want to risk associating themselves with your brand if you don't have great content.

Your content also needs to be SEO-optimized. This is the only way you're going to be able to connect with an even bigger audience.

6. Encourage Guest Posts 

You don't only want bloggers to post on their own websites exclusively. It's also beneficial to get them to blog directly for your website. 

This is an awesome way for you both to benefit. You get a high-class blogger to produce content for your website, while the blogger gets to build an even bigger audience.

7. Be Prepared to Pay for Blogs 

If you're running your business on a budget, you might be reluctant to pay for someone to write a blog for you.

That's simply a waste of money, right? Not really. It's so important to improve your online presence.

If an influencer can help you double your audience, that's a lot more sales for your company.

While you may be willing to hire a company for a grab hire waste disposal service, you should also consider the importance of paying bloggers what they are worth to build your business backlinks.

How to Make Blogger Outreach Work?

Now you know the importance of blogger outreach, you can make it work for your business. 

We've shown that you don't have to break the bank to improve your blogger outreach strategy. You just need to do the simple stuff effectively with blog outreach and backlink building.

Do you want to know more about how to run your business without spending a fortune? Check out our blog for more tips! Visit the Blog Outreach and SEO sections right now to learn more about successful blogger outreach strategies.

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