No matter what your niche is, your online business should meet the specific requirements that are set by Google and other search engines. It is also important to be aware of the SEO trends that you can try for your online business to ensure your website’s crawl efficiency and its impact on SEO performance.
Below are some of the SEO trends that you must try for your business this year:
Backlinks
If you think backlinks are already outdated, you have no idea what you’re talking about. This year, SEO will still require you to embrace backlinks as part of your off-page SEO strategy. It helps in adding credibility to any online business website.
For instance, if you are trying to create a brand, backlinks can be beneficial. Search engines use backlinks when ranking websites and having a high ranking can make a difference in gaining the exposure you need. This is why more online business owners invest in getting credible backlinks related to the content. Like other trends, quality is essential. Even with SEO simplified, you should always look for quality links.
Featured Snippets
Other than getting more website traffic, one of the primary ways to optimize your online business for search is to get the top spot on search engine results pages or SERPs. But according to a study, top spots don’t have power over featured snippets. This means a featured snippet can take away the clicks even if you’re at the top of the SERPs. It is because for most searchers, featured snippets are enough for them.
There are many ways to boost your content ranking, but to be a featured snippet, you have to know what users want. You can do the following to be a featured snippet:
● Structure Your Content – Simple changes on your content can make a huge difference so you can become a featured snippet. You might not have to change your entire content, but you need to change its structure. For example, you can use FAQs, numbered lists, bullet points, shorter paragraphs, and how-to sections. All of these can increase the chances of making your content a featured snippet.
● Ask Some Questions – Consider the keywords in question form in comparison to the keyword phrase. For instance, rather than using “risk assessment” as the keyword, you can use a question such as, “What’s risk assessment?” With this, your content will answer the question of your potential consumers.
Editorial Calendars
Also known as content calendars, editorial calendars are one of the modern SEO trends essential for businesses online because they are beneficial when planning out your content rather than publishing anything on a whim. Content planning is crucial for optimizing and strategizing your website for search engines.
Editorial calendars enable you to flesh out the topic ideas, identify content gaps, publish content regularly, balance out content topics, and collaborate with your team for social media.
To make editorial calendars work for you, there are some things you can do. One of these is to know your publishing frequency. While there’s no rule on how frequent you must publish content, your online business and goals on content marketing can help you find the sweetest spot in your strategy. If possible, try to experiment, research, and make some changes on your editorial calendar. Take note, consistency is the key when it comes to content publishing.
Add Native Content To Your Social Shares
Most people might think that sharing content on social media is enough to get traffic. Unfortunately, most of the algorithms of social media channels do not play nice with posts that take many users away from their website. Social media sites want users to stay on them and having external links can hinder this objective. Due to this, many social media posts with links to any external content are often forgotten and buried in the feeds.
One of the top new SEO trends is adding native content to your social media posts. It ensures that your audience sees all of your content on their feeds. Native content basically involves not just a title and a link to your post. You must also add a summary of what is being discussed in your article. It can also include some compelling data points. It provides value through original engagement and content, which works for both social media sites and your online business.
Final Thoughts On Smart SEO
The year is just another busy one for online businesses to get high rankings on Google and gain more online visibility. Regardless of how big or small your online business is, incorporating the above-mentioned SEO trends can make a difference in running your business online. Just make sure to implement them well in your online business to get the results you desire. Keep these top new SEO trends in mind as you expand your digital presence.
