How to Use Social Media for eCommerce Like a Pro

how to use social media for ecommerce marketing

If you run an eCommerce site, how do you bring people to your site? Unlike brick-and-mortar stores, you can’t just open up in a high footfall area and rely on passing trade. 

With 60% of all Instagram users finding new products and brands through the platform, social media provides a great way of attracting new business to your eCommerce site.  

Using social media for eCommerce is a must. But which platforms work best, and how should you engage with them?

In this article, we’ll give you the best social media marketing strategies for eCommerce.


Improve Your Strategy With Social Media for eCommerce by Outsourcing 

Having your social media strategy taken care of by Bold Strategies will provide your business with essential social media tools for eCommerce. 

Having another company taking care of your social media marketing will save you time and money, leaving you free to do what you best: sell great products. 


Keep Your Social Media Branding Consistent 

Having a recognizable brand image is essential for any business. It is never more important to think about branding than in your social media plan for eCommerce. 

To create a winning social media strategy for your eCommerce business, you’ll need to use several platforms. When working across a number of sites, it is essential that your recognizable brand image is consistent across every platform.  

This means that your logo, color scheme, and image filters should all be the same across all platforms and in every post. 

This is to ensure that there can be no confusion about which brand a user is looking at as they scroll through their feed. 


Pair up With Social Media Influencers

One of the best ways of gaining traction with your social media profiles is to couple up with social media influencers. 

By sending free product samples to users with a high follower count, you’ll benefit from the exposure to their audience. 

There are three types of influencer: 

1. Micro-Influencer (1,000- 40,000 followers)
2. Macro-Influencer (40,000- 1 million followers)
3. Mega-influencer (1 million+)

When contacting an influencer, tell them exactly what you hope to gain from the arrangement. Taking an honest approach is more likely to win favor.  


Use Facebook Messenger 

Your customers want to get in touch with your business. They want to be able to do this in a way that is convenient for them, and they want to be able to do it whenever they need to. 

Having a nine-to-five customer service department doesn’t work. You need round the clock customer support. For this reason, you should connect Facebook Messenger with your site. 

Having AI chatbots running in your Facebook Messenger will allow your customers to get a response whenever they need it. A chatbot can provide basic answers to commonly asked questions and raise tickets which your team can respond to later. 


Think About People Over Product 

One of the mistakes that many brands make when they’re using social media to market their products is that they focus solely on selling. 

If people feel like their getting sold to, they’ll switch off. If you focus on making your business seem like it’s run by humans and remember to think about the people who you’re targeting with your content, then you’ll be able to build a strong rapport with potential customers. 

Interact with users on your social media platforms. Create posts that encourage engagement. When users comment, try to reply to as many people as possible.

Having a relationship with your customers is essential, and it’s what people look for when buying from brands through social media.


User-Generated Content Adds Value
  
A commonly used social media practice for eCommerce is to encourage users to interact with the brand’s products in their posts and look at using their content in your marketing. 

Seeing real people interacting with your products can help build confidence in your brand.

By sharing your users content in this way, it will encourage users to share their own content. When this happens, your brand reaches all of their friends and followers. 


Pay for Social Media Ads

You may look at social media as an opportunity to get free marketing. With so many great organic marketing opportunities on social media platforms for different brands, it might be tempting to try and forgo using ads. 

Paid ads work. They provide a cost-effective solution for reaching new audiences. One of the best things about social media advertising is the level to which you can target your ads. 

By highlighting specific demographics such as interests, age groups, areas, careers, or gender, you can find the customers that match your demographic easily. 

With a variety of different ad options available, using the right research and targeting the correct audience, you could see a massive increase in brand awareness and sales. 


Use Shoppable Posts on Instagram 

Many people may argue that Instagram is one of the best social media sites for eCommerce. With the option to share powerful visuals and videos, you can really build up a strong brand image while engaging with savvy shoppers that are used to interacting with brands online. 

Shoppable posts on Instagram make it easy for users to buy directly through your Instagram posts. Without the need to redirect people to your site, you can make the sale right there and then. 

This immediacy means that you can strike while the iron is hot and not miss out on sales. This additional level of convenience means that you can take the product to the customer without having to bring the customer to the product. 


Get Sharing Now 

With social media for eCommerce being one of the best tools that you can get for raising awareness of your brand and driving your sales, isn’t it time you upped your game?

If you’re not engaging with your customers, using functions like chatbots and shoppable posts, or making use of influencers, then you’re not going to generate the sales you deserve. Social media for eCommerce marketing is a must.

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