YouTube is the largest video-sharing platform worldwide (and the 2nd largest search engine), so it should come as no surprise that people have come up with several ways to monetize it. With over 2 billion monthly users consuming more than 4 billion hours content, Youtube is the best place to build your brand - and we’ve got all the inside tips to help you maximize your profit, regardless of how many subscribers you have!
How Can YouTube Help My Business?
We thought you might ask that. Well, not only is Youtube the largest platform for sharing video content, but it is also the most widely used social media platform among Americans aged 15-35.
When you compare Youtube to competing platforms, it is easy to see why it is the number one choice for anyone looking to profit from their video content. Platforms such as Facebook and Instagram rely heavily on followers to be successful whereas Youtube allows you to be successful even without millions of subscribers.
Yes, you read that right. You don’t need millions of subscribers to start making money. The Youtube Partner program, brand sponsorships, Google ads and more can all help boost your Youtube revenue even if you lack subscribers.
YouTube Partner Program
When Youtube launched this advertising method in late 2007, it changed the game for online advertising. Since then, Youtube has partnered with several major brands such as Disney and Nike, as well as thousands of smaller brands. That’s right! You too can earn money with YouTube.
Content creators can apply for the program, provided they meet all requirements. Once accepted, you will have access to exclusive creator support teams, content monetization, and Youtube’s copyright match tool. To find out if you’re eligible for the program to earn with Google Adsense ads on your videos, check out Youtube’s terms and conditions here.
Google Ads
Google ads are another great way to maximize exposure and get the most out of your advertisement budget. This is because Google’s algorithms work for you to deliver your content to new viewers. Google Ads lets you optimize your advertisements to meet your viewers’ needs, regardless of the device they use.
In addition to optimal advertising, Google Ads includes AdWords. AdWords lets you display video ads in Youtube’s search results, as well as during and between videos, which is effective for targeting your desired demographic through the use of keywords.
Keywords allow you to set certain search terms that will trigger your ads to play. If you’re looking to more effectively target the right demographic with less work, Google Ads is the tool for you!
Brand Sponsorships
As you start to gain subscribers, you may be approached by other companies looking to strike sponsorship deals. Brand sponsorship can be a mutually beneficial tool for growing companies, as you promote each other businesses while still focusing on your own bottom line.
Brand sponsorships can come in many different forms. One partnership could consist of a Youtuber promoting a companies product in return for a portion of the sales. Other partnerships can be based on exposure alone. It all depends on what is going to mutually benefit both parties the most.
We do advise that you be selective with brand sponsorships though. Viewers can tell when you’re trying to sell them something. This is why it’s important to partner with brands that are relevant to yours and that you believe in. After all, if you don’t believe in the product you’re trying to sell, why should your subscribers?
Follow YouTube’s Best Practices
If you want to be successful on Youtube, and attract more subscribers, it is important to follow the best practices established by Youtube. This includes everything from how often you post, what to do if you need to take a break, and how to effectively add a call to action to your content.
Creating compelling content is one of the first and most important steps to successfully earning an income from Youtube. After all, no one is going to listen to your message if it bores them. Do some research to understand what compels your target audience and go from there.
Adding a call to action is also recommended for every post. It doesn’t have to be fancy or elaborate. A simple reminder to subscribe to your channel will do. These calls to action get your audience more engaged, and they are a great way to promote new content or products!
Make More Money With YouTube
With such amazing advances in technology is such a short time span, it can be intimidating to consider eCommerce. It doesn’t have to be this way. YouTube makes it easy to advertise your business, share your content with your viewers, monetize your content, and help you reach new audiences. With just a few clicks of a mouse, you too can start earning a profit on YouTube.
Whether you’re brand new to eCommerce or you’ve been an avid YouTuber for years, we’re convinced that these tips and tricks will help you expand your reach, and maximize your potential YouTube income.
