Are you trying to keep your retail store afloat?
All small businesses go through tough times and not all of them are preventable, but when sales dip at your retail store, you can take measures to turn things around. In this post, we're going to discuss a few of the ways that you can boost customer traffic to your brick and mortar location.
1. Colors and Signage
One of the best ways to bring in new customers, both online and off, is by developing a great brand for your business. Doing this takes a lot of careful consideration for the type of customers you want to attract.
A huge part of branding is your logo and the colors you use in your marketing. You should work with a great designer to come up with a logo that appeals to your niche market, then you can use that as your main sign and as a theme throughout your store.
2. Let People See Inside
If you stand outside and face your store right now, what does it look like? Is the front covered in windows or is it a thick, blank wall that keeps people from seeing inside?
Windows are an important part of the curb appeal of your retail store. When people can't see inside, then there's nothing enticing them to enter the shop. Put some money into redoing the facade of your store so that there are lots of windows for people to window shop and for you to put displays in.
Displays let you show off the store's personality and help you inspire the foot traffic to make a quick pit stop in your store.
3. Customer Traffic
Your parking lot may be an afterthought, but it's really important for providing your customers with an easy way to get into the store. We know, it's just a place to park, but you can do a lot with it to make it more appealing, like keeping the pavement in good shape and painting clear lines on the asphalt.
Try to fix parking lot lights that have burnt out so your customers can see where they're driving at night. Little things like this can go a long way in letting the customer know that they're appreciated.
4. Integrate Online Advertising
You should be using the online platforms available to you to drive customers to your retail shop. Social media is incredibly helpful in building your brand and communicating with customers and your website should act as a point of entry for new customers.
Most people do a good amount of online shopping these days, so you'd be remiss to let these customers slip through your fingers. Combine online advertising and shopping with your physical shop to give yourself the best chance at success.
Give Your Business a Boost
Don't let a lack of curb appeal be the thing that keeps your customer traffic down. A small facelift and reconsideration of your branding and marketing efforts can make a huge difference in who walks through that door of your retail store.
If you enjoyed this post, come back and visit again for more on retail business and ecommerce advertising. Visit the Retail section of the Bootstrap Business Blog right now to learn how to increase customer traffic even more for your brick and mortar shop.
