Pretty Packages: How to Design Packaging People Will Love

how to design packaging for products

At a surface level, you might not give product packaging a second thought. However, studies show that it's more influential than you may initially believe.

According to one survey, 70 percent of consumers claim that product packaging influences their purchasing decisions.

Is your business doing everything it can to win customers over? Here are some essential tips on how to design packaging that's sure to resonate with your audience.


Evoke Emotion Through Color

Colorful packaging is an easy way to attract a would-be customer's eye. However, there's a lot more to it than that. By using certain colors, you can subtly evoke emotions within your customers that they'll then associate with your product.

Think about the color orange, for a moment. It might remind you of the sun and warmth and happiness.

This is a prime example of a phenomenon known as color psychology. According to these principles, we're all pre-conditioned, whether we're aware or not, to associate colors with emotions or even taste.

Consider using warmer colors that are traditionally associated with feelings of positivity. These warmer packaging design colors include:

  • Red
  • Yellow
  • Orange
  • Pink
  • White

Together with your branding team, come up with a color palette for your brand that will inspire positivity.


Find Ways to Incorporate Branding

On the subject of branding, the packaging is another way to further your brand's visibility when used well.

For example, Enjoy Life, a snack food company that utilizes all-natural ingredients, incorporated a fork into its logo. You can check it out for yourself to get a better sense of what we're talking about.

The Enjoy Life logo is an example of great packaging for two reasons:

First, it does a wonderful job of utilizing those principles of color psychology mentioned above. Red is a color associated with passion and excitement, while blue tends to evoke feelings of calm or quiet strength.

The real reason we love Enjoy Life's logo, however, is that it only takes a quick glance to suss out what the company does. This is particularly important, as most customers make up their minds in a matter of seconds.


Take an Eco-Friendly Approach

Eco-friendly packaging is a good way to win brownie points with your audience while helping the planet. Today's customers think with their hearts and may be more willing to support a company that shows its support for tackling global issues.

Sustainable packaging is often cheaper, as well, making creative packaging a win-win for customers and corporations alike.


How to Design Packaging People Will Love

We hope you found these tips on how to design packaging helpful. By incorporating these tips into your business plan, you can win over new customers, drum up excitement among your current base, and even save money in the process.

If you're looking for other ways to improve your business, make sure to check back with our biz blog. We regularly post great content just like this designed to help business owners save money while expanding their businesses!

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