How To Use Website Video Content For SEO

website with videos seo benefits content marketing tips

Generating SEO can seem like a tricky, constantly moving target. There is one smart move you can make to boost your chances of showing up on Google's front page by over 50%.

We have got a perfect pair to ratchet up your rankings: your website and high-quality videos. Adding videos to your site can help you rank higher and get your business in front of more potential customers. Google even updated their Search Console to allow indexing of videos within website pages and content.

It seems intimidating and time-consuming, but you will soon see its all worth it. Keep reading to see why a website with videos is a match made in marketing heaven.

Reduce Bounce Rate

Bounce rate refers to how long someone stays on your page. The longer someone lingers, the more authoritative you seem to a search engine. Time on site is a good indicator to Google that your webpage is relevant and high-quality.

Create an engaging video that showcases your product or service. That way people will stay on the page longer and reduce your bounce rate.

Enhance SEO With Captions

A great video keeps your audience's attention. To get Google's attention, add captions.

Captions are a rich source for SEO-friendly keywords. Add in vital information to your videos, like your NAP, in order to create extra SEO written content.

Not sure which keywords work best for your brand? This SEO agency can help you find the best ones.

Make A Connection

Videos are a powerful way to make a connection with your audience. Tell your story, speak directly to them, to sell not just your brand but also your values.

You don't have to stick to your own story, either. Customer testimonials are a great way to earn your audience's trust.

Attract The Right Demographic

Are you trying to attract a younger demographic? While online videos are consistently popular, they're extra effective with the under 30 crowd.

In the next few years, more than half of those under 32 won't subscribe to a pay-TV service. Increasingly, their attention will move to the internet, and they'll get their videos online.

Make An Online FAQ

Having a FAQ on your site has high SEO value. Might as well go the extra step and add videos to your site content strategy, too.

Almost 100% of customers say that seeing a product demonstrated helped them make their final decision. Give them what they want in video format.

Get Better Backlinks

Backlinking is an invaluable SEO tactic. A backlink is when one website links to another, extending the linked website's reach and making it appear more authoritative.

Organic backlinks give your page more weight when it comes to search engine ranking. A great library of high quality, entertaining or educational videos can earn you the links you're looking for.

A Website With Videos Get SEO Results

Your SEO strategy doesn't have to be difficult and time-consuming. Building a website with videos strengthens your page's SEO.

Be smart and use the techniques we've laid out for you. Simple things, like adding captions or creating a video FAQ, are tactics that can boost your search result rankings.

Want to learn more SEO tips and tricks? Don't struggle on your own — check out all of the other SEO articles on our site and you'll be a pro in no time!

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