5 Tips to Create a Successful Real Estate Blog

tips create successful real estate blog property blogger

Last year approximately 50% of all home buyers found the home of their dreams online. If you want to attract more buyers to your real estate agency, consider giving more time and effort to your real estate blog. An informative, helpful blog will help you attract site traffic and convert visitors into viable leads. 

Eager to make sure your real estate blog stands out from the rest?

Keep reading to discover the five steps you need to take for successful realtor blogging. With these five tips, you can boost your brand and attract more people to your website.

Discover success one blog post at a time with these five effective blogging tips for real estate businesses.

1. Know Your Audience

The first step to any successful marketing strategy is to know your audience. If you don't know who you're trying to reach, your blog content will fail to make an impact. Focusing on a niche target audience, on the other hand, will allow you to appeal to your audience with relevant content. 

If you have a broad target audience, separate them into smaller buyer personas. Separating your audience into smaller, easily identifiable groups will ensure you appeal to each group. You can separate your target audience based on characteristics such as:

  • Age
  • Gender
  • Household income
  • Marital status
  • Location
  • Job title and industry

As you research each buyer persona, try to humanize customers in that group as much as possible.
What problems are they facing? What solutions are they searching for? What are they looking for in a real estate agent?

You can use different resources to further research your audience, including:

  • SEMRush
  • Google Trends
  • Google Keyword Planner

These tools will help you determine what prospective clients are searching for when they're online.


As you start writing your content, make sure to speak the same language your customers are using. What words and phrases do they use online?

You can use "you" and "your" throughout your content to sound more personal and conversational. 

Don't forget your audience research. The more you know about your audience, the more likely you'll use language that emphases their needs.

2. Add Imagery

One of the best ways to help your real estate blog stand out from the rest is to use imagery.

A picture is worth a thousand words, right? Imagery can help you draw the eyes and keep readers engaged.

The best real estate blogs are beginning to utilize video content, too. In fact, video content will account for over 80% of all web traffic by 2022. Use videos to show off your listings, give clients a tour of each property and keep them engaged with your content. 

You can also turn old blog posts into fun, engaging vlogs. Vlogs will help you connect with your audience by helping them associate a name, face, and voice with your real estate agency. By adding videos to your real estate blog content, you can stand out from competitors in your industry! 

3. Utilize SEO

Approximately 93% of all online activity starts on a search engine. However, 75% of people don't look past the first page of results. If you're not on the first page of a Google search, chances are you're missing potential leads.

Those home buyers will end up finding your competitors instead.

The best way to boost your brand and real estate agency blog is search engine optimization (SEO). SEO allows you to display your website on search engines like Google. With a strong SEO strategy, you can get ahead of the competition and boost your brand.

Positioning your website above competitors will help:

  • Improve brand awareness and recognition
  • Increase website traffic
  • Help you attract more leads
  • Improve your online reputation and authority

Consumers are more likely to trust companies that appear on the top of a search engine results page (SERP). High-ranking brands appear more credible. By ranking higher on search engines, you can show consumers that you're a reputable resource in your industry.

Using SEO

There are a few ways you can use SEO to boost website traffic.

First, use your customer research. Determine which keywords your ideal customers are searching as they look for a home. Make a list of longtail keywords (phrases of four or more words) to use within your content.

Then, use these keywords to help you generate new content. Your content creation strategy can include:

  • Blog posts
  • Infographics
  • Videos/vlogs
  • Industry insights
  • Tutorials
  • Home tours

The key to a strong SEO strategy is to understand user intent. What are your customers searching for when they head online? Are they looking for listings, an agent, or answers to their questions?

Then, make sure to respond to their needs within your content.

You'll want to sprinkle your target keyword through your content as well. Make sure to dedicate one focus keyword to each piece of content. That way, you zero in on the user's initial intent.

The keyword should appear in the:

  • URL
  • Page title
  • Opening paragraph
  • Body text
  • Header
  • Closing paragraph

Don't stuff your content with your target keyword. That could cause you to receive a penalty. Instead, make sure your keyword reads naturally within your content.

By utilizing SEO, you can ensure your real estate blog ranks higher on search engines like Google. Then, more people will find your real estate agency, helping you become a successful realtor!

4. Drive Action

Content marketing can acquire three times as many leads per dollar spent than paid search. In order to turn readers into potential leads, you need to encourage people to take action.

Use action verbs and phrases throughout your real estate blog content. Focus on what the reader can achieve by taking action.

For example, you can try, "Subscribe to my blog posts today for more tips on selling your home!" This statement is precise and focuses on the benefit you're offering.

Finish each post with a compelling call-to-action to convert readers into potential clients!

5. Keep It Clean and Concise

As you use these tips for successful realtor blogging, make sure to read over your content before you press publish. Make sure each post has a clear, singular goal. Otherwise, readers won't know what action you want them to take.

Try breaking down larger paragraphs and sentences into smaller chunks, too. Using shorter sentences can improve readability.

Most people skim content for the answers they need. By making it easy for readers to find what they're looking for, they're more likely to read your full post. 

Boost Your Blog: Tips for a Successful Real Estate Blog

Ready to boost your blog and become a successful realtor? With these five easy tips for successful real estate blogging, you can boost your property blog content and reach more customers! Get started with these five amazing real estate blogging tips today.

Searching for more ways to boost your property business with a real estate blog? Explore the Real Estate and Digital Marketing sections of the Bootstrap Business Blog right now!

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