In our internet-driven landscape, SEO services are more important than ever for small businesses. Without them, your website could be missing out on some serious traffic from Google and other top search engines.
But for a lot of small businesses, SEO services just don't fit into the budget.
Because of the demand, there are a lot of affordable SEO services for small business owners out there now. You just have to know what to look for with search engine optimization strategies.
1. Check Your Backlinks
The more backlinks a website has, the higher it'll appear in search engines.
Backlinks are links to your website hosted on other websites. These are usually embedded into blog posts. Most SEO services will be able to check how many backlinks you have and get you more of them.
2. Scope out the Competition
The best way to get ahead of the competition is to study the competition.
Many SEO companies will find the competition for you and look for ways you can one-up them. If they're missing a substantial blog, you might be advised to add a blog to your site. If their homepage is more advanced, you might have to overhaul your homepage.
3. Use Google My Business, Get Local Traffic
Small businesses usually cater to the community around them. Considering this, it's important to attract local traffic.
By setting up a Google My Business profile you can geo-tag your business site and posts. Customers in your area searching for a business like yours will be more likely to see your page at the top of their search. They'll see your number, your hours, your address—everything they need to seal the deal.
4. Research Keywords
Keyword targeting is one of the most effective and commonly used SEO services.
The SEO service will search for phrases related to your business and find the most used phrasing on Google. This will get you a list of keywords and phrases to work into your website, increasing the traffic to your site. The more exact the words on your site are to what people are searching, the higher your site will appear on Google.
5. Optimize Your Site for Mobile
The Google algorithm prefers websites with both web and mobile components. Because of this, it's important to optimize your site for mobile.
A reliable SEO company can optimize your website for mobile. They'll make it easy to navigate, and implement SEO tactics within it. A large percentage of potential customers browse the web on mobile anyway, so it's time to get their attention.
You can test how mobile-friendly your site is on any phone or tablet, like an iPad.
Just set your iPad up on that iPad security stand next to your computer, and navigate to your site on Safari. Compare the mobile site to the desktop site side-by-side. If they're exactly the same, you may need some search engine optimization.
Affordable SEO Services for Small Business Owners Exist
Don't lose out on customers because of a lack of SEO tactics. There are plenty of affordable SEO services for small business owners, you just need to do your research. Try searching for some of the SEO and content marketing services listed above and start bringing in big traffic.
