Understanding The Millennial Mindset

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Millennials are sometimes called the “Me generation”. They have also been characterized as entitled, impatient and restless. These traits however, can also make for creative and ambitious people. As much grief as their Baby Boomer parents give them about having it too easy, the fact remains that millennials, those born between 1981 and 1996, also make up the largest share of the workforce these days. In addition, their generation has the most buying power of any other group. Marketers realize this with ads constantly targeting them. The 25 to 34 demographic is the most highly sought-after age bracket for advertisers.

Characteristics That Influence Millennials’ Purchasing Habits

While pigeonholing an entire generation into a few characteristics isn’t an exact science, each age group has some traits that define them to some extent. These qualities can also drive the way they purchase disposable and durable goods.

Millennials Are Very Tech-Savvy

Millennials have grown up with computers, and most of them can hardly recall pre-internet times. Before they buy a big purchase item, they typically check out blogs and social media. Ads geared toward this group of young people are less apt to show up on traditional network TV shows, for instance, and are more concentrated on online advertising. Nearly 80% of adults in this age bracket use their smartphones to check prices and online reviews before purchasing.

Millennials Value Honesty

They come straight to the point in their conversations. They also expect honest opinions from their Facebook friends and work colleagues before they make a purchase. For them, shopping also tends to be more of a social endeavor than strictly a transaction. Finding that great deal is as important as the purchase itself.

Millennials Also Rally Around Big Ideals 

They want to save the planet from the destructive nature of the climate crisis and they want to be a positive force in the world. When it comes to purchases, they are cognizant of the environmental impact of their decisions. They will choose the most environmentally-friendly option even if it costs a bit more.

Millennials As A Whole Would Rather Work For Themselves Or Create A Startup Company Than Work For “The Man” 

In fact, most of today's top influential entrepreneurs are millennials. Facebook, Mashable, Instagram and Airbnb, to name just a few, were all created by people in this age bracket. The independent spirit so prevalent in these young adults also drives their purchasing decisions. They are always looking for the next new gadget to make their lives more exciting.

Eyal Gutentag, who is a performance marketing leader, recognizes the unique skill set of millennials. Eyal has mastered the art of the Millennial market.

He has been able to help numerous young people achieve their career goals by teaching them how to make the most of their positive traits. He specializes in recruitment, training and mentorship. Managing millennial’s careers is one of the most rewarding aspects of his job. 

More About The Millennial Mindset For Management And Marketing

Next time you grumble about an entitled, self-absorbed millennial who wants to have it all, try to remember that the traits you think are annoying are also the characteristics of people who are making the world a better place in which to live.

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