6 Trade Show Tips That Will Help Guarantee Success

trade show tips success expo booths

Did you make the commitment to be a trade show exhibitor? Trade shows can be great to launch a new product or to build brand awareness for your company.

It’s also very easy to get lost in the chaos of trade shows. Trade shows are a huge investment, with exhibitors spending about $25 billion a year. You need to make sure that investment pays off.

Check out these trade show tips to make sure that you have a successful expo show.


1. Set Trade Show Goals

Why are you spending money to be an exhibitor at a trade show? The answer to that question will help you define your goals.

You can set goals for the number of leads, increase brand awareness, or get sales right on the trade show floor.


2. Plan in Advance

You need to start planning for next year’s trade show as soon as the last one finished. This is a great time to set goals for the next trade show and set your budget.

Booth placement is critical to have a good trade show. You don’t want to be stuck in some area way out that gets zero traffic. When you start your plan in advance, you’ll be able to claim the best spot that fits your budget.

You may need to put together a trade show committee because there is a lot of work that needs to happen leading up to the show.


3. Stand Out with a Great Booth

You want to make sure that your booth is inviting and welcoming. Make it fun with games and free promotional products. This is a great way to connect with people and collect leads.

Your staff needs to be active and engaged. If they’re looking down at their phones the entire show, you won’t stand a chance. People will just walk right by.


4. Create Buzz for Your Brand

There’s a good chance that there’s an online conversation happening about the trade show. The trade show likely has its own hashtag, which you can piggyback to increase engagement at trade shows.


5. Follow Up with Leads

One of the best ways to throw your trade show investment away is to collect a ton of business cards and potential leads and let them sit there.

You need to think of the first day back in the office as a trade show day. It’s easy to try to catch up on email and everything else you missed. The thing is, you miss a golden opportunity to get new business.

You need to have a strategic follow-up plan for the show. Most people won’t buy after several attempts to connect. Yet, most people follow up once, if they do at all.


6. Assess and Regroup

Every trade show will have good things and bad things. You want to make sure that you learn from the mistakes and figure out how you can improve the next time out.

Get your committee together and be prepared to debrief on the trade show. That will help you prepare for trade shows in the future.


Trade Show Tips for More Leads and Business

There’s a reason why so many businesses invest in trade shows. They work to get more leads and business in the door.

If you want to have a successful trade show, implement the trade show tips listed here. Visit this site again for more business, networking, and marketing articles to boost your trade show success.

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