UX and UI Design: 6 Key Benefits of Hiring a UI/UX Design Agency

ui and ux design agency benefits user experience web designer user interface

With all of the tools and programs available on the internet, building a website is easier than ever before. Perhaps that's part of the reason why there are almost 2 billion websites online right now. 

However, while building a basic website is a piece of cake, building a website that's attractive, exciting, functional, and effective is quite difficult. 

If you're serious about getting great results from your website, the best thing to do is to hire a UX and UI design agency. 

But, is it really worth it to hire an agency when you can just look up tutorials online?

The answer is yes. 

Check out this guide to learn about the top benefits of hiring a UI/UX design agency. 


1. Improve Your Brand Awareness 

Perhaps the biggest benefit of hiring a UI/UX design agency is that it can help raise your brand awareness. 

As we all know, Facebook is known for its classic blue and white colors. Well, these colors were likely thought up by a UX designer. With an intuitive and simplistic design, Facebook has encapsulated the attention of billions across the planet. 

A UX designer can help choose the right colors, themes, and designs to not only attract people to your company, but to ensure that people recognize your company from the get-go. 


2. Organize Your Website 

UX designers can help make your website intuitive and easy to use. This is very important because, if someone can't find what they're looking for on your website, they'll likely just move onto the next site where they can find what they're looking for. 

While this may seem like impatience, just imagine how you'd feel if you went to a grocery store with no aisle markers, no signs, and no clear exits. Do you think you'd return to this store to do your grocery shopping? Absolutely not!

This kind of problem is exactly what companies want to avoid, which is why it's so important to hire a UX designer. 

UX design agencies can organize your site in such a way that the most important content jumps out so users can find exactly what they're looking for. 


3. Improve Loading Time 

While this may seem like something that's not that big of a deal, your website's loading time is actually very important. 

In fact, just a one-second delay in page response can result in a 7 percent loss in conversions. And, if it takes your page more than 3 seconds to load, over half of your visitors will leave your site. 

Clearly, nobody likes to wait, and that's where a UX design agency comes in. 

A UX design agency can ensure that your website loads quickly so no one gets frustrated and moves onto another site. 


4. Add Artistry to Your Site 

When people think about hiring a UX design agency, they often focus on the technical benefits that these companies can provide. 

However, it's also important to remember that UX designers have artistic skills. 

When searching for the perfect UX design agency, they'll all show you portfolios of sketches, drawings, and digital animations that show off their artistic skills. 

The technical side of UX design is something that almost anyone can pick up on with the right training. However, turning the technical into something that's visually appealing is another story, and it takes a professional UX designer to be able to pull this off. 


5. Identify the User 

Let's be honest. No matter how great your website is, it's likely not for everyone. 

It's unlikely that someone living in small-town Arkansas will be looking up concert venues in New York City. And, it's unlikely that someone living in New York City will be looking up restaurant recommendations in Small-town Arkansas.

Different audiences have different needs when it comes to development and design, and your UX design agency will be aware of this. 

In fact, most UX designers will begin their work by crafting personas so that they can better understand your target user. Here are some key elements that UX designers will be looking to identify:


  • Location, age, gender
  • Daily habits and routines
  • Interests, likes, and dislikes
  • Accessibility needs
  • How familiar they are with your brand/product

By honing in on the different types of people who may use your site, UX designers are able to identify users' behaviors, needs, and desires to create a better website. 


6. Make Your Site Accessible for Everyone 

Sometimes we forget that everyone coming to our site isn't a 20-something web developer residing in Brooklyn. 

Users are real people who come with a variety of needs, and it's important to keep that in mind when creating a website. 

UX designers make sure your site is accessible to everyone by focusing on these things.


Responsive Design 

This refers to creating a seamless user experience across all devices, including desktops, laptops, and mobile devices. 

Creating a site that is mobile-friendly with good UI + UX is especially important nowadays as just recently, mobile use surpassed desktop use for the first time in history. 


Browser Consideration 

We must remember that not everyone is connecting to our sites through the latest version of Chrome on their new Macbook Pros. 

In order to make your site accessible to all of your audience members, you need to make sure that it works on all browsers and on older device models. Some users might have slow internet connection speed as well. This is especially true if your target audience is a bit older in age as they likely won't have all the latest versions of everything. 


Are You Ready to Hire a UX and UI Design Agency? 

As you can see, there are many benefits to hiring a UX and UI design agency. 

Now, all you need to do is figure out which design agency is right for your business user experience and interface. 

And, once you do, be sure to check back in with our site for more UX & UI business-related tips and tricks in our Web Dev section. 

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