Website Design and SEO: How to Make the Most of This Relationship

website design and seo relationship combine web development search engine optimization

Do you want a website you love that is SEO friendly? Do you have experience with SEO or are you new to it? There are smart ways to combine website design with SEO to drive traffic.

Website design with SEO, or Search Engine Optimization, involving headers and keywords will get results. This helps search engines like Google find your business and drive traffic to you. 

With over 63,000 online searches per second on Google, your web design and SEO matters. Did you know that 92% of people select businesses on the first page? As a result, you want a website that people can find and keeps their attention.

It starts with having a web design that users enjoy that showcases your brand. SEO strategy combined with the design can help drive traffic to your site. Effective SEO combined with consistent content will increase your traffic over time. 

The relationship between website design and SEO is well-documented, but do you know how to make the most of it? Here's how to do it!


Website Design and SEO

The best way to make your SEO explode is by keeping it simple. With web design, strategy, and SEO, it's simpler than you think. Keep in mind it takes three years on average to get to the #1 slot on a Google Search.

These insights will help you understand the relationship between website design and SEO. These tips will help give you ideas for your website design and SEO strategy to make it stronger. It's important to keep in mind that web design impacts SEO and vice versa.

With each step, you'll get insight into both web design and SEO.


Keep It Simple

It's important to keep your website design and layout simple. For example, take a look at your home page. Do you space out all the elements? Are they easy to read on both desktop and mobile? Did you include header tags with keywords?

Do you share what you do, what you offer, and who you serve? Do your customers have what they need easily? Are they able to find what they are looking for? 

These are a few questions to ask about the design and SEO strategy. By going on-page by page to review both web design and SEO at the same time, you will immediately find adjustments to make.

With web design and SEO, it's important to know that they both matter when it comes to SEO. For example, if your web design is not user-friendly, people may leave quickly. If they leave quickly, your bounce rate goes up. This impacts your search rankings.

In comparison, if your headers and keyword strategy for SEO is fantastic, but your buttons don't work, people won't trust what you offer. This impacts your sales. When you look at web design and SEO, you can see how they are influenced by one another every time.

The great news is now that you are aware, you may align them powerfully to get the results you want for your business. Make a plan to make the website design and SEO clearer and effective starting with the home page.

Other pages that matter includes your about, blog, and contact page.


Test Your Speed

Test the speed on your web design on desktop and mobile. In today's digital world, people want information right away. According to a study, over 50% of people leave your website if the load time is more than 3 seconds. As a result, this is your target for your speed test.

Testing your speed on your website is simple. It takes less than 3 minutes typically. Google your provider's name and speed test to start. The Wix speed test is a great example. Providers offer them for free.

Make sure you test both on mobile and desktop. Since over 50% of people now visit websites on their phones, the mobile experience is just as important.

If people leave your website because of slow speeds, that impacts your search rankings on Google. Some things to think about include videos and images on your pages that may slow load time.

Several ways your website pages may load in 3 seconds are less include removing errors, caching pages, and smaller images. If your speed stays slow, people will lose patience and leave.


Website Design

Website design matters for the visitor coming to your page. How helpful is your site? Is it easy to navigate for a first-time visitor? When a website design is easy and well thought out, people may find what they want quickly. 

This creates a great user experience and likely they will return to your website. Visitors that stay and return helps boost your SEO.


Modify Images

There are a few ways to modify your images. You may use a file compressor to make the size smaller. Another is using a jpg and making the image smaller to decrease your load time. Convert old images to jpg to improve load times. 

To explode SEO, use the alt text on each image to add a keyword. 


Header Tags

Adding header tags to each page on your website helps improve your SEO.  As you review the design on each page, make sure you review header tags too. Header tags make your website design and SEO clearer.

Your header tags should be keywords you want to be known for and words that people search for when they want your services. To easily check or change your headers, highlight the text and look to the toolbar to see if it is a header.


Create a Community

Connecting with your audience and creating a community is important. People want to feel like they are a part of something. Do you know who your community is? Are you speaking to them when you write on your website? How about your blog posts?

Do you write about what they care about? The more you connect with your audience, the more they stay on your website. 

The more they stay on your website, the higher your SEO. 


Content Is King

Creating regular content is important for your visitors, as well as improving SEO. Content that is valuable to your visitors will help increase the time they spend on your website.

If they spend more time on your site, your bounce rate goes down. By producing content that is helpful, people are likely to return. Improving your bounce rate and return visitors both boost your SEO. Keep in mind content is a long term game.


Outgoing Links

Website design and SEO are part of the puzzle. Outgoing links on posts are especially important for a new site. They help improve the credibility of your site by pointing to a higher domain authority website.

That's why it's important to list outgoing links to help set you up as an authority. This sends trust signals to your visitor and to Google, Your visitors will likely trust you more and spend more time on your website. Google will boost your SEO rankings over time.

Keep in mind you don't want to overload your content with outgoing links as well. A general rule of thumb is 1-2 per 500 words.


Internal Links

Internal links in your blog posts do two things for your visitors. The first is it provides them with more related content to read. It also keeps them on your website longer. This means people are staying on your website longer because you provided them with more value they wanted.

You keep visitors on your website, your SEO search rankings will increase over time.


Broken Links

Make sure you test your website for any broken links. Broken links will disrupt your customer experience and trust in your brand. Google won't like it either. It decreases the trust in your brand and will impact your SEO.

It is a good idea to make it a point to review these at least every three months.


Repurpose Content

It is said it now takes an average of 6-8 times for someone to see something online before they take action. As a result, it is important to repurpose content on social channels and revise content.

For example, do you have old posts from when you first started your blog? Have you ever updated those posts? Google favors older content because age has more authority on the algorithm for SEO purposes.


Visuals and Media

Mix up the types of media with your website design. This could be pictures, text, and videos. Think of ways to break up the text.

Share your website, blogs, and freebies on social media. This will help drive more traffic to your website too. 


Making the Most of Websites & SEO

Making the most of website design and SEO may be done simply and strategically. It's important to remember how impacted website design and SEO are by one another.

Implement the top three steps in the next 90 days or less. Track the results you experience in your web traffic and sales to start. 

What action will you take next to improve your search rankings?

If you want to learn more about digital marketing, visit our blog.

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