Currently, 42% of small businesses invest 3% into marketing when it should be at least 7-8%. Does marketing in your niche overwhelm you? Do you wish there was a guide to show you how to market your business within a specialized niche?
In this article, you'll learn the key marketing tips successful businesses use to target their specific niche. Read on to discover these 10 tips and increase your reach to your audience in a niche market.
1. Know Your Target Niche
When you want to better market to your niche, you want to make sure to know your niche market inside and out. Know your target market's age, gender, income, education, politics, what their opinions online tend to be, and any pain points they have. The more data your have about your target niche market, the more effective your niche marketing will be.
2. Creating Content
When you have a specific niche, you won't want to give out freebies, but instead, have your content focus on pain points for your audience. Companies focus too much on advertising how great their product is but not why you need it. Focus on why your target audience doesn't want to miss out on your product.
Case studies, video content, and presentations really stand out and grab your audience's attention more than just blogging. For a case study to succeed, it must include a problem your target audience can relate with, real customers, a solution, and call to action.
Niche Market Example
To see an example of an excellent specific niche business along with great products, check out these collections. It's clear they have a specific niche for their products. Plus, the content on their website is strong and appealing to their audience.
3. Listen and Respond
After creating the content, pay attention to how your audience responds and reply back quickly to their comments. If someone leaves a negative comment, make sure to diffuse that situation before potential customers see it.
Always respond to customers quickly, professionally, and personally to address all consumer needs and do everything in your power to make the situation right.
4. Social Media
When you're trying to reach your specific niche make use of social media. Whether it's using Facebook's Ads to target a specific audience or Google Ads, they will help you reach your audience at a larger scale.
Pay attention to how your ads are doing on social media, and if possible run multiple ads seeing which ones are doing best. Any ads that aren't performing as well you can stop running, and then you can put more money on the ads doing well.
If you're looking to save money and not spend too much on ads, you can offer free content on social media as well. You can start an Instagram page and upload different catchy pictures that would interest your target audience.
You don't want to be selling something in every single photo, make the photos fun so it appeals to your target audience.
5. Partnerships
When you're catering to a specific niche you might be a smaller business trying to keep costs down, and forming a partnership is a great way to do this. Form a partnership with a business who isn't competing with you, but shares the same or similar target audience.
While there are risks and benefits to any business partnership, the right niche marketing partner could be a game-changer for your company.
6. Affiliate Marketing
Do you sell products or services online? You could promote your business through affiliate marketing. If you decide to join an Affiliate Marketing platform such as ShareASale, then affiliates could choose to promote your products to your ideal target audience.
The great part is after the initial fee, you only pay a percentage once a sale is made.
7. Take It Offline
Don't feel like you have to be limited to online marketing only, you can reach your target audience offline as well. Find different events in your area, don't be afraid to pass out pamphlets and your business card.
Networking events, meetup groups, fundraisers, and professional conferences are all great ways to take your niche marketing offline.
8. Check out the Competition
When you're trying to come up with different marketing ideas it's important to take a look at your competition, and see how they're marketing. This could be a great way to figure out what to do or not to do when scoping them out.
Determine how you'll stand out from the competition by viewing their ads, websites, and brochures.
9. PPC Advertising
Pay-per-click advertising is where you only pay when someone clicks on your ad. Your ad can appear at the top of search results in Google and Bing, and it has a keyword or behavior it's targeting.
Before beginning PPC advertising you'll want to keep in mind what you're trying to accomplish because once you stop spending, PPC stops working. Keep in mind you won't always have a return on investment, and it'll take time to build.
PPC advertising is most beneficial when you have clear conversion goals in mind for your niche market.
10. Benefits of Niche Marketing
If you ever feel discouraged or unsure about having a specific niche it's important to be aware of the benefits for niche marketing.
Less Competition
When you do niche marketing there will be less competition overall, so the more specific you go the less competition there will be.
Word of Mouth
Word of mouth is actually considered the best form of marketing and is strong in niche marketing. Also, 92% of consumers trust their friends and family over other advertising for products.
Fewer Resources
When you have a specific audience it's easier to hone in on what they like and implement those instead of a broader range audience constantly testing to figure out what they like.
Marketing to a Specialized Niche Made Better
After reading this guide, you should now have the knowledge for best practices to market when you have a specialized business niche. Keep your target audience in mind as you're figuring out what to implement for your niche.
Would you like to learn more about everything from social media to SEO to help your marketing to a specialized niche? Check out our other digital marketing articles here on our blog.
