Branding on a Budget: 6 Frugal Tips to Build and Grow Your Business’s Brand

build and grow business brand budget

People now see up to 5,000 ads per day, according to CBSNews.

To differentiate yourself from all the other noise and begin to get people to pay attention to what you have to say, get serious about your business's branding. 

Because building your brand will help you build and grow your business. 

Keeping reading to learn more.


6 Tips to Build and Grow Your Brand

To build and grow your business, make sure you are consistent in your branding efforts. It will help you reach your prospects and give them a clear understanding of who you are and why they should be doing business with you.

Below are some tips on how to brand your business.


1. Get Specific About Who You Are and Your Message

Don't be like a chameleon who constantly changes the way they look. It will not help you create a brand or establish trust with your audience.

Be genuine. Figure out who you are, what your business cares about and why you do what you do.

Allow the responses to those questions let you consistently convey those things to your customers and prospects. Then be who you said you were and brand yourself in accordance with the why. 


2. Determine Your Target Audience 

By defining your target audience, you will be able to maximize the impact of your branding and marketing efforts because you will be focusing your efforts on attracting the right people.

Take a look at who is currently buying your products or services. Are there similarities among them? Do they fall into a similar age group or other demographics that they have in common?  

Think about who will be helped more by your products or services. Whose problems do you help solve?

Once you begin to find patterns in the answers to these questions, you will be able to get a good idea of who your target audience is. It will help you figure out how to brand your business and how you should be communicating with your prospects through your marketing.


3. Logo

A logo is a good business branding device and you can use it as the face of your business. You can put it on all your correspondence, marketing materials, website, and social media sites to help your customers and prospects recognize your brand. 

When designing your logo, take into account both your individual business's message and personality well as the personality of your target audience. 

For example, if your message is making your client's life simpler, choosing a complicated logo would send a mixed message.

Give consideration to the colors you choose, too. You'll want color(s) that will make the statement you want and fit into the color palette you will use on your website (and your office decor, when applicable). 

To save time and money, you can hire someone to create logo ideas for you on Fiverr to design one or use an app to try to design one for free.


4. Website

87% of shoppers now begin their research online before buying. Many of those searches will lead them to look for your website. If you don't have one, they may be skeptical about your business's longevity and viability. 

By using apps like Wix.com, you can create a website for free.

Your website does not have to be complicated, but to build your brand, it does need to appear current and contain the information your clients or customers expect to see when they get there. Tell them who you are, what you do, and how they can contact you. 

If you add a blog to your website but don't many the resources or time to dedicate to it, opt for posting less often, more regularly. For instance, post once or twice per week (every week), rather than posting 10 articles at once and letting the feed go dormant for three months.   


5. Social Media

Social media is an inexpensive way to create relationships with your customers, fans, followers, and prospects. The good news about that is that you can reach a lot of people, get their feedback and hopefully get them to share your content with their networks.

By doing some research, you can find out where your target audience spends their time and put your marketing efforts into where they prefer to hang out. Then post consistently and interact with your followers, but be sure to make the majority of your posts not related specifically to your business. Share other people's content that you think your followers would find interesting.

The folks at Triumph Business Communications also note how social media sites now offer opportunities for exposure and more intimate interactions. Depending on the social media sites you select, some of the ways you can do this are by creating exciting Facebook Live or other video streaming events or offer contests your fans can participate in.

Take a look at what some of your competitors are doing and what is getting good traction, and add those types of interactions on your pages. 


6. Email Marketing

Use your website and your business to gather a list of email addresses for your current and potential clients/customers.

You can use these email addresses to:

  • Keep your list up to date with what's happening in the field your business work in
  • Provide other relevant content you think they would be interested in
  • Send out coupons or other promotional incentives
  • Send invites to online or offline events

Be considerate of the number of emails you send, however. Oftentimes, less is better.


Give These Tips a Try Today

Use these frugal tips to help you build and grow your brand and your business.

Remember to keep your efforts consistent and on point with your brand's message and your target audience.

Check out our website for many other ways to increase your business's brand, overall reach in your niche, and your revenue.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Guest Posts, & Blog Outreach Services