Improve Your Website’s User Experience With These Useful Tips

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Seamless user experience is the root of a top-level website. When users first reach your website, their experience on the platform will determine if they want to come back or not. Especially when more and more businesses have started learning that, in order to stay ahead of their competition, they must pay good attention to their user experiences. Positive user experience leads to increased positive advertising, especially through word of mouth, and higher engagement rates. These tips will help you elevate the experience the users have, when reaching your website and ensure good conversion. 

Make Use Of The 404s 

We all know how annoying a 404-error page can get. If just one page of your website displays a 404 error message, it can drive people away to another website that gives them what they need. While nobody likes error pages, personalized 404s that show uses you take a friendly approach when it comes to an unlikeable situation can work to your advantage. You can choose to display a friendly message with a button that brings people to a similar page or to the previous one, or even go a bit further and build a small interactive game. This will show people that you value their time and experience and is less likely to get annoyed. Empathizing with them by displaying an apologizing, yet humorous text will help you build emotional connection. 

For example, do you know what happens when your internet connection is down while you search for something on Google? It displays a simple, yet fun game that users can entertain themselves with. This removes the frustration and provides users with something fun to do, while they are waiting for the problem to be solved. This leads to users deliberately accessing Google without internet connection, to play the fun game. UX done right! 

Constant User Testing And Monitoring 

User testing is paramount in giving website owners affordable and quick feedback on their website’s UX. Website design is an ongoing process that constantly involves changes and improvements, based on the feedback you receive. Sure, you can ask everyday users to give you feedback and that is extremely important, but it can take a long time for you to process that feedback and people may not always be keen on completing your surveys. This is why user testing software is your best friend. 

User testing should be happening every time you change or integrate something new to your design, in order to get real-time feedback on how the updates are blending into your website. User testing is done based on the way people usually interact with your website, in order to provide them with the best possible experience. Sometimes, an idea that looks good on paper, may not do so in real-world and may give users an unpleasant experience. By constantly testing now users interact with your website, you will be able to watch how does feature translate when put to use and decide if it’s something you want to keep or not. 

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Implement Responsive Web Design 

If you want visitors to come to your website regularly, their experience must be seamless on every type of device. When creating your website, make sure the user experience is optimized for computer, mobile phone and tablet, in order to give them every possible option. The number of people using their phone to browse the internet is constantly growing, so having a website that is optimized for mobile will not only bring you more users now, but will also prepare you for the future. 

Responsive web design also helps with search engine optimization (SEO). SEO is a strategy that many websites use in order to boos themselves on Google’s search page rankings. What not many people know is that Google gives preference to websites that are mobile friendly. Combine that with a few other SEO factors and you can get to the top five searches in no time. 

Focusing On Usable Architecture 

Many website owners fall into the trap of wanting to provide users with a unique and elaborate website design, in order to wow them. While this is not necessarily bad, as everybody wants to leave a good first impression, it can turn into a burden for the users, if they can’t find their way from your front page to the page that they are actually interested in. 

Good user interfaces are those that provide the user with tools that are easy to use and understand. There is no point in creating a website that looks good, but is hard to use. Yes, it is true that interesting visual design can add to the “WOW” impact, but people are going to lose interest just as fast, if the interface is hard to use. Keeping it simple, yet professional can get you a long way. 

Pay Attention To People’s Needs 

Sometimes, people will request features that do not necessarily fit your brand, but despite wanting to please their wants, it might be worth to pay more attention to their needs. There is a big difference in what people want from a website and what they actually need. If you go over the top in your UX design, trying to please every request that users have, without taking into consideration the real need for such feature, you will end up serving soup in a cosmetics store. But if you don’t pay attention to their requests, how will you be able to know what to improve? 

By analyzing what people actually use and the way they behave on your website, you will find what out what their needs really are. If a request keeps popping up, design a minimal version of what they are asking for and give it a bit of time to see if people are actually using it. Don’t invest too much time and money in designing features that would only please a hand full of people. If users are really interested in that type of feature, you can improve it later on. If you find out they are not constantly using it, you can dismiss it without losing too much investment.

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