Everything You Need To Know About Blogger Outreach And Link Building

everything you need to know about blogger outreach link building google backlinks content marketing

Driving traffic to your business website should be one of your main priorities. Blogger outreach and link building are two of the most effective methods of driving organic and referral traffic to your blog or website. If you are able to get a number of links to and from your website, attracting the attention of consumers and search engine bots or spiders will be a breeze. 

The average consumer spends about 8 hours a day engaging with digital content. Providing consumers with content that is both informative and filled with helpful links is essential. Developing and implementing an effective blogger outreach and link building strategy will take some hard work. 

The following are some of the things you need to know about putting these link-building marketing tools to work. 

Selecting The Right Bloggers To Work With 

The first thing you need to consider when trying to put together a blogger outreach and link building strategy is finding the right writers to work with. Taking the time to devise a list of the most active and popular bloggers covering topics about your industry is vital. Once you have compiled this list, you need to take some time to research each blogger a bit more. 

One of the best ways to gauge a writer’s popularity and reach is by looking at blog directories. These sites provide business owners and consumers with an aggregate list of various blogging sites online. 

You can also take a look at a competitor’s website to see who they are linking to and which bloggers are linking to their website. This information can put you on the right track to finding a blogger with lots of followers and a willingness to help you out. 

Creating A Relationship With Your Favorite Bloggers 

Most business owners fail to realize that bloggers are bombarded with requests for backlinks on a daily basis. Instead of letting the first contact a blogger has with your company be a request for backlinks, you need to take some time to develop a relationship. 

You can do this by commenting on a blogger’s posts, engaging with them on social media and sharing their content. By increasing your level of visibility, you can create a sense of familiarity with the blogger. Over time, you will feel more comfortable asking the blogger for their coveted backlinks. 

How To Create Awesome Backlinks 

Now that you have found the bloggers you want to work with, the next step in this process is creating opportunities for quality backlinks. While this may seem like an easy task, it can be quite complicated. 

Create A Piece Of Content That Requires Validation From Lots Of Experts 

If you are looking for a way to get the ball rolling with your backlink strategy, you need to create a large piece of content that requires expert validation. Often times, business owners will create blogs about a niche subject and then reach out to bloggers to help them fill in the empty spaces in their article. 

Not only will this make the article more engaging, it can also help you land a ton of backlinks. Usually, the bloggers who add content to your article will promote it on their website and social media pages. This means you have the opportunity to create something that goes viral. 

Guest Posting Is A Great Idea 

Reaching out to other business owners and tech entrepreneurs for guest posting opportunities is also a good idea. When you write a blog for another website, you need to include lots of links back to your website. Using a comprehensive SEO tools resource from Linkio will give you more information on how optimized your guest blog is. 

Before you reach out for these guest posting opportunities, take the time to research the website in question to ensure it gets a lot of traffic. While you may have to pay to guest post on a particular website, it will be worth it if they get tons of traffic. 

Reach Out For Some Professional Help 

Do you lack the time or talent needed to create engaging blog posts? If so, reaching out to a professional content marketer for help is a good idea. When it comes to blog outreach and SEO, working with an expert is usually the way to go.


I hope you enjoyed this blog post about everything you need to know about blog outreach and link building for content and SEO.

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