If you have experience launching a mobile app or a startup business, it is important to promote your app to ensure maximum downloads. This needs to be done from the get-go with mobile app reviews, press releases, social media marketing, blog promotion, and SEO for the long term. You might still be facing a lot of challenges getting traction with your mobile app. What other digital marketing strategies can be utilized? Luckily there is still a chance to reach out to millions of users through social media influencer marketing. As the term is self-explanatory, social media influencer marketing is all about enticing and persuading users to try out the app through social media networking sites.
Whether the social media influencer is a macro-influencer, micro-influencer, nano-influencer or Key Opinion Leader (KOL) they can have a major impact on your business branding and sales.
Influencer Marketing Is Everywhere
Many digital marketing professionals and mobile app development companies know the importance of influencer marketing for app promotion and other business promotions. Today, app promotion is one of the key mobile app development services. Original known as celebrity endorsements, an influencer can change opinion of others. A social media influencer is someone who can influence through social media. In today’s digital age, YouTube Stars are born. Regular people have become social media “celebrities” with huge followers and powerfully engaged social media followings, especially in certain market segments. Influencer marketing has become more popular each month. It started with Facebook, Twitter, and YouTube and has transitioned further to include social media influencers on Snapchat, Instagram, and even TikTok.
Influencer Marketing Monetary Increases
The costs of influencer marketing is also growing due to several factors. A lot more companies are getting on board with influencer marketing to sell their products, including Fortune 500 companies, so that alone is raising the prices. These corporations are inflating the prices by pumping more money into the market.
At the same time, other forms of digital marketing are becoming more expensive or less effective. Banner ads are being blocked by browser ad blockers. Social media organic reach is at an all-time low and will continue declining on most platforms, especially Instagram. Paid social media marketing is getting more expensive every year. Google AdWords continues to be expensive. SEO gets more competitive every day. And email marketing ROI has been stagnant for years. For all of these reasons, influencer marketing is becoming an appealing alternative to a lot of companies. Pricing is all about supply vs demand, and demand is increasing.
Find The Right Social Media Influencer
People see social media influencers as a thought leader in a given specific niche or market. Before reaching out to a potential social media influencer, you’ll need to consider the following points:
Relevance: The influencer is sharing content relevant to your business and target audience you want to reach out.
Followers: It is important to check the followers of influencers that will help you potentially reach through the influencer’s follower base and value to your business.
Engagement: Level of engagement the influencer can create that’s valuable and relevant to your brand.
Achieve Your Objectives
Before you start your social media campaign, it is important to understand your business priorities and goals that you plan to achieve. This will help you decide the budget you need to reach your goals. Also keep key performance indicators (KPIs) to measure the effectiveness of your campaign from the get-go.
Engaging Users with the Art of Storytelling
Influencers know the art of storytelling to engage with users. They use the power of words to create a ripple effect. With social media influencers, you have people’s attention from the word go and appeal to the emotions of your target audience by standing up for a cause. Promote your cause through trustworthy micro-influencers to further build trust with your audience.
Improve Credibility
Social Media influencers have credibility that might influence your target audience to download mobile application. It is mainly due to the fact that audience likes to hear from people who know things that we don’t. This is influencer marketing and it is based on the prestige of popular persons in the industry.
It Helps You To Reach Millions
Influencers can grab user attention with proven knowledge in niche field over the years, gathering millions of followers. Whether it is years of experience or creativity, nobody questions them. If they recommend your app, there must be a reason behind it. This will result in target audience downloading the app to see more of what they discovered on social media pages.
I hope you enjoyed this article about how to tap into influencer marketing on social media for increased advertising and branding results.
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