Tricks Of The Trade Show


If you are looking for ways to become a better entrepreneur and gain more exposure for your business while you're at it, a trade show is a fantastic choice. There are so many trade shows around, that if you could attend every single one, you would see your business increase its potential infinitely. However, making your business stand out at these trade shows, where there are hundreds and hundreds of businesses vying for the same outcome as you, can be very difficult. How can you make yourself stand out at these events? 

Present A Perfect Product 

If you are showing off your latest project, make it as shiny as possible! You need to make an impression right off the bat, so making your product as user-friendly and as pristine as possible will go a long way. 

Go For A Great Display 

You've got to make your impression count, so while the temptation is to get a cheap table to show some products, you've got to invest the budgets in making your display as impactful as possible. It doesn't always have to be expensive, there are various commercial printing services you can utilize to make it as bright and colorful as possible. Remember, you are competing with hundreds of other businesses. So, how do you make yourself stand out properly? Capture the imagination of the potential customer! 

Train Up Your Staff 

Being nice and courteous goes a long way. If you've hired staff members to man your table and they are there purely for show, and they haven't got the necessary customer service skills, you could be selling yourself very short. Instead, take the opportunity to train up your staff in instigating conversation in a non-aggressive manner. We are all too aware of people trying to sell us stuff, so it's imperative that you go for the soft sell. 

Be Unusual 

You need to stand out, and sure, freebies and pens are nice, but are they sexy enough to grab a customers attention? Instead, go for a quirky giveaway. Think outside the box in relation to this, because it's all about making that impression on a customer. If you gave them something that nobody else gave them that day, from a Rubik's cube to a cushion, to a dog collar, then they will have that interest piqued by your business rather than the company giving away crappy balloons! 

Do Your Research 

It's not about what happens when you get there, but it's what you do before the event. Look at your competitors, look at the market, and look at the tools other businesses have so you can take inspiration. If you've never done a trade show before, you might find yourself having a rude awakening when your well-meaning business with a modest table setup and a couple of pens is completely overshadowed by companies that have their own mini Pink Floyd concert going on! Prepare, and you won't find yourself struggling for customers. 

A trade show is where you will make one of the biggest impacts, on customers, on clients, and on your business. Don't ever underestimate it! Trade up and take your marketing to the next level today!


I hope you enjoyed this article about how to get the most out of trade shows and professional conferences.

Interested in more articles about trading up to trade shows?

Read My Posts:

- 4 Business Benefits Of Attending Trade Shows

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