2018 Marketing Calendar Schedule Infographic


If you’re an entrepreneur or small business owner running your own marketing strategy, you know how difficult it can be to keep up with the trends, let alone your own schedule! Scheduling is one of the most important parts of a marketer’s job. When it comes to social media marketing strategy especially, having a meticulous plan in place is the only way to ensure you won’t miss out on an opportunity to create brand awareness and draw in new clients. That means optimizing your campaigns as much as possible.

Calculating the right time to plan, create and schedule seasonal ads to get your brand out there has always been tricky. From Valentine’s Day and Back to School to more iconic holidays like Christmas and Thanksgiving, it’s vital to have a marketing plan in place for getting ahead of these major events and acquire the attention of seasonal shoppers. 

The following marketing calendar, courtesy of AdEspresso, will help you do just that. They’ve outlined the major retail holidays in 2018 to make your social media marketing schedule easier to manage. Bookmark this for reference:

marketing calendar


I hope you enjoyed this article and inforgraphic about the importance of scheduling a comprehensive plan for your seasonal and holiday marketing campaigns.

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