4 Ways To Grow Instead Of Micromanaging A Startup

how to focus on startup growth not micromanaging

When you start your first business, growth should be one of the major things on your mind. After all, if you don’t grow your company then there’s almost no chance you can survive in the competitive landscape that business has become. You’ll be fighting for even a small slither of attention among the thousands of businesses that exist nowadays, and you’re going to want to hold on to any thread of relevance you have in order to grow your business. 

Sadly, a startup typically has far too many factors to worry about and growth is usually the last of their priorities. They need to focus on building a product, recruiting staff, maintaining public relationships with consumers and so on. With so many different facets to worry about, it can be difficult trying to maintain some level of growth without having to micromanage every aspect of your business. 

Thankfully, there are plenty of ways to take your mind off managing your business so you can develop new and creative ways to actually grow your company with the profit you make. To give you a head start, here are a couple of strategies that will help you focus on growth and not micromanagement. Image Source 

Make Use Of Freelancers & Outsourcing 

The first major strategy is to put a heavy reliance on freelancing and outsourcing. It’s far cheaper than hiring an employee, you get professional results in a much shorter timeframe and you’ll ultimately be able to focus on growing your business more than micromanaging what your employees do. Specialise your products for your audience One of the biggest mistakes startups make is they try to appeal to a wide audience. While this is admirable, it’s also stupid. A startup without much money has to specialise their products to appeal to a niche. This is how they get their big break, and if you try to appeal to a large audience then you’ll spread your limited resources too thinly. Focus on specialising your products and meet your audience’s expectations as best you can. 

Switch To Cloud-Based Services 

With so many companies offering managed IT services for businesses, it’s easy to make use of the cloud without having to micromanage every aspect of it. This will help you switch to modern business solutions such as cloud storage and collaborative software, which can open up the possibility of hiring remote employees. In addition, there are cloud-based software solutions that can suit your accounting or even design needs. 

Nurture Talent Instead Of Hiring Professionals 

Make sure you’re not trying to hire professionals that have been working in the industry for many years. These people usually charge a lot for their services which can get incredibly expensive. Instead, hire talent through internship programmes or students with less experience. Not only is it cheaper, but you give them a chance to grow their business skills and potentially become valued members of your company that will help your company in more ways than you can imagine. These interns are usually capable of acting on their own in the interests of your company, thus making them far more efficient and cost-effective in terms of growth.

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I hope you enjoyed this article about ways to focus on business growth instead of just micromanaging your startup.

Interested in more articles about growing your company?

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